KRISPY KREME® Kicks Off the Summer of Soccer with New Match Day Dozen and $2 Original Glazed® Dozen BOGO

CHARLOTTE, N.C.--(BUSINESS WIRE)--The world's biggest soccer moments deserve an equally sweet celebration, and Krispy Kreme® is bringing the flavor with its all-new Match Day Dozen.

Available for a limited time from Thursday through Sunday (June 11-14) at participating Krispy Kreme shops across the U.S., the Match Day Dozen is the ultimate game-day treat. Whether you're cheering from the couch, gathering with friends, rocking your lucky jersey, or celebrating every goal, save, and nail-biting finish, these soccer-inspired doughnuts are ready to join the starting lineup.

Krispy Kreme’s Match Day collection includes:

• NEW Kickoff Doughnuts – an unglazed shell doughnut filled with Cookies & Kreme™, dipped in green cookie dough icing, and decorated with soccer field lines and a soccer ball piece.
• NEW Soccer Rainbow Doughnuts – an Original Glazed® doughnut dipped in vanilla-flavored icing, sprinkled with rainbow nonpareil sprinkles, and a flying soccer ball piece.
• Two Fan Favorites – the Original Glazed® and Chocolate Iced with Sprinkles.

To make kickoff weekend even sweeter, Krispy Kreme is offering fans a deal worthy of a celebration: guests can receive an Original Glazed® dozen for just $2 with the purchase of any dozen or 16-count Minis Thursday through Sunday at participating Krispy Kreme shops.

And because every tournament deserves great gear, Krispy Kreme Rewards members who purchase any dozen will be automatically entered for a chance to win an exclusive Krispy Kreme soccer jersey, made to celebrate soccer season in style. No extra steps are required; just grab your favorite dozen and you're in the game.*

“Soccer brings people together like nothing else, and fans are eager to share the excitement,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Wherever you’re watching, the Match Day Dozen brings extra fun, flavor and color to every match.”

Krispy Kreme’s Match Day Dozen will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Fans can pre-order the dozen, exclusive to catering sizes only by visiting https://www.krispykreme.com/catering.

Share how you're celebrating soccer’s biggest matches with Krispy Kreme’s Match Day Dozen by using #KrispyKreme and tagging @krispykreme on social. Learn more by visiting www.krispykreme.com/promos/soccer-doughnuts.

*No purchase is necessary. Giveaway begins June 11, 2026 and ends June 17, 2026. Open to legal residents of the 50 U.S. and D.C., 18 years of age or older. Void where prohibited. Restrictions apply. See Official Rules at www.krispykreme.com/rewardsgiveaway. Sponsor: Krispy Kreme Doughnut Corporation.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News