People Insure Death. Why Not Happiness? Happiness Insurance^® Creates a New Category, Opens $5M Raise on Republic

IRVINE, Calif.--(BUSINESS WIRE)--“My parents never took me on a single vacation. Not once. They’re both gone now, and I have no joyful vacation memories with them,” said Rami Lazarescu, Founder and CEO of Happiness Insurance Inc. “That loss — combined with 30 years in the vacation industry watching families miss out on the experiences they value most — led me to create the world’s only Happiness Insurance^®.”

Today, Happiness Insurance Inc. announces the opening of a $5 million equity crowdfunding raise on Republic, open to everyday investors. Tiers from $250 to $50,000.

Invest: https://rep.pub/happiness-insurance
Learn more: www.HappinessInsurance.com

Americans spend $180 billion on life insurance death benefits. But almost no one has a structured plan for happiness while they’re still alive. Cornell research shows vacations create more lasting happiness than money or possessions, yet money, time, and planning keep families pushing vacations to “someday” which often never comes.

Happiness Insurance^® helps families overcome those barriers, even if they don’t know today where or when to vacation.

With 90 million Americans already paying monthly for life insurance death benefits, families can now rebalance life toward happiness — starting at just $9/day total for a family of four, paid monthly. They can vacation anytime in the next 12 months while a concierge helps with planning at 2,000+ resort destinations.

“This week was one of the best weeks of my life,” said customer Linda Smith. “It far exceeded my expectations.”

The company sees partnership opportunities with insurers seeking to improve policyholder well-being, reduce claims, and increase customer lifetime value — supported by Harvard research.

For Businesses
46% of workers don’t take all their PTO, creating $312 billion in liability on employers’ balance sheets. Happiness Insurance^® helps convert unused PTO into measurable ROI by incentivizing employees and their families to actually take time off through prepaid vacation stays.

Proof Points: $169,000 pilot revenue from just 60 families — 14 public YouTube testimonials — national media coverage, including syndicated radio appearance across 141 radio stations — USPTO-registered IP — founder recipient of the President’s “E” Award for Exports — 30+ years of vacation industry experience.

About Happiness Insurance^®: The company offers structured plans for happiness through prepaid vacation stays, helping families and employers make meaningful vacations easier to afford, plan, and actually take.