Advertising News

TORONTO--(BUSINESS WIRE)--As Canadians gear up to host soccer’s biggest moment, the prospect of getting a win, the nation’s first, on home soil is tantalizing. To swing things in Canada’s favour, Hellmann's, the official condiment partner of Canada Soccer, has enlisted Alistair Johnston, defender for Canada’s Men's National Team, to encourage fans to try a new ritual: putting mayo on fries. Except for Quebec and parts of Eastern Canada, much of the country defaults to ketchup when eating fries....

NEW YORK--(BUSINESS WIRE)--Comcast Advertising, the advertising division of Comcast, today announced a strategic partnership with Affinity Solutions, a leader in consumer purchase insights, to integrate Affinity’s deterministic transaction data into the AI-powered audience discovery engine at the core of Comcast Advertising’s Outcomes+ solution. With this integration, advertisers can find untapped audiences, optimize spend toward incremental reach and measure campaign performance based on real...

WALTHAM, Mass.--(BUSINESS WIRE)--The global brand platform launch pairs emotional storytelling with an automated creative stack to celebrate and empower small business owners....

HAMBURG, Germany & SÃO PAULO--(BUSINESS WIRE)--adjoe, a global adtech platform, is expanding its presence across Latin America and appointing Ricardo Feldman to lead operations across LATAM, following 140% growth over the last year in the region, as its rewarded solutions have gained traction with apps and users across Latin America. The expansion comes as the LATAM app economy continues to scale. The mobile gaming market has reached $2.23 billion in revenue in 2026, with over 241 million users...

SAN FRANCISCO--(BUSINESS WIRE)--Reddit, Who What Wear & Sephora lead ChatGPT beauty recommendations, per Novi analysis of 10.7M citations across 98K+ sources....

ATLANTA--(BUSINESS WIRE)--Kerrigan Advisors represented Birmingham, Alabama-based Tameron Automotive Group, owned by Danny Braden and Rob Gallik, in the sale of Toyota of Newnan to AutoNation – the second Toyota dealership AutoNation has acquired in over a decade. The sale of this Southeast Toyota dealership marks Kerrigan Advisors’ 328th dealership sold since the firm’s inception. It also marks the firm’s 40th Toyota franchise sold since 2015 – the most of any sell-side advisor in the industry...

NEW YORK--(BUSINESS WIRE)--ANA reveals 2026 B2 Awards winners, honoring the brands, agencies, and teams driving excellence in B2B marketing....

SAN FRANCISCO--(BUSINESS WIRE)--Taskrabbit, the global platform connecting people to skilled, reliable Taskers, today announces the launch of its 2026 brand campaign, "When Life Happens". Launching across North America, Europe, and the UK, the campaign highlights Taskrabbit as the essential solution for the chaotic, unpredictable chapters of life: moving to a new city, having a baby, navigating a breakup, or finally tackling those DIY projects that prove too much to handle solo. The "When Life...

SAN FRANCISCO--(BUSINESS WIRE)--Taskrabbit, the global platform connecting people to skilled, reliable Taskers, today announces the launch of its 2026 brand campaign, "When Life Happens". Launching across North America, Europe, and the UK, the campaign highlights Taskrabbit as the essential solution for the chaotic, unpredictable chapters of life: moving to a new city, having a baby, navigating a breakup, or finally tackling those DIY projects that prove too much to handle solo. The "When Life...

SAN FRANCISCO--(BUSINESS WIRE)--Taskrabbit, the global platform connecting people to skilled, reliable Taskers, today announces the launch of its 2026 brand campaign, "When Life Happens". Launching across North America, Europe, and the UK, the campaign highlights Taskrabbit as the essential solution for the chaotic, unpredictable chapters of life: moving to a new city, having a baby, navigating a breakup, or finally tackling those DIY projects that prove too much to handle solo. The "When Life...