Motor Sports News

MILWAUKEE--(BUSINESS WIRE)--LiveWire Group, Inc. (NYSE: LVWR), a leader in the electric motorcycle industry, today announced the start of production of its newest models, the S4 Honcho™ Trail and S4 Honcho™ Street, marking a major milestone in the company’s next phase of global growth. First unveiled as concepts at Harley‑Davidson Homecoming in Milwaukee and EICMA in Milan, the S4 Honcho platform represents LiveWire’s strategic expansion into lightweight, more accessible electric motorcycles bu...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA) invites players to hop into the driver's seat for the definitive new era of Formula 1® Racing: the F1® 25: 2026 Season Pack*, available today on PlayStation®5, Xbox Series X|S, and PC. To mark the launch, EA SPORTS™ F1 has released a special video of the brand-new MADRING Circuit featuring seven-time World Champion Lewis Hamilton and global football icon Zlatan Ibrahimović going head-to-head in-game, giving fans an exclusi...

DALLAS & KANNAPOLIS, N.C.--(BUSINESS WIRE)--Emburse, a global leader in travel and expense management, today announced a multi-year strategic partnership with TGR Haas F1 Team, becoming the ‘Official Travel and Expense Solution Partner’ of the organization, beginning with the Monaco Grand Prix as part of the 2026 FIA Formula 1 World Championship season. The partnership brings together two organizations operating in fast-moving global environments where visibility, precision, efficiency, and ope...

CHICAGO--(BUSINESS WIRE)--The hunt for the next generation of exceptional engineers is on as Atlassian Williams F1 Team and Komatsu launch the third edition of the Komatsu Williams Engineering Academy. The global program aims to recruit the world’s most talented young engineers, and supercharge their career ambitions through e-learning, visits to cutting edge manufacturing facilities, and mentorship from experts at industry-leading machinery manufacturer Komatsu and iconic F1 team Williams. Fro...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today unveiled seven new Mattel Brick Shop™ building sets, marking the brand's most expansive year yet. The new Premium, Elite, and Speed Series sets span partnerships with Lamborghini, Audi, Toyota, Aston Martin, and Chevrolet, while the broader 2026 lineup signals Mattel Brick Shop's evolution beyond automoti...

TOKYO & INDIANAPOLIS--(BUSINESS WIRE)--NTT, Inc., together with NTT DATA Group Corporation, today announced the renewal of its sponsorship of the NTT INDYCAR SERIES. Under the renewed agreement, NTT has expanded its role beyond race analytics and fan engagement to provide advanced AI and data capabilities for Penske Entertainment and INDYCAR. This includes AI-driven operations, real‑time decision intelligence and emissions visibility across INDYCAR, the historic Indianapolis Motor Speedway (IMS...

DAYTONA BEACH, Fla.--(BUSINESS WIRE)--Daytona International Speedway today announced a transformative, venue-wide LED lighting project that will introduce the next generation of lighting technology to the “World Center of Racing,” marking the next step in how motorsports are experienced by fans, competitors and viewers around the world. In collaboration with Musco, Daytona International Speedway will install LED lighting across all existing oval track high mast pole-mounted fixtures, the road c...

ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Imagine Dragons to Perform at Abu Dhabi Grand Prix...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA) invites players to rewrite the grid in the all-new 2026 Season Pack* for EA SPORTS’™ F1® 25, the official video game of the 2026 FIA Formula One World Championship™, coming to PlayStation®5, Xbox Series X|S and PC on June 3, 2026. The 2026 Season Pack welcomes in a groundbreaking new era of F1®, featuring the updated rules and regulations for the 2026 F1® season, the introduction of two teams: Audi & Cadillac, and thei...

MONTRÉAL--(BUSINESS WIRE)--Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments and management consulting, will have a prominent presence at the Lenovo Grand Prix du Canada as Formula 1®’s Official Risk Partner and Official Insurance Brokering Partner, building on the multi-year partnership the organizations announced last month. “Marsh is proud to support the Formula 1 Lenovo Grand Prix du Canada and back one of the country’s signature sporting events,”...