Cointreau Announces the First-Ever Lime of Credit, a Fresh Twist on Funding Cinco de Mayo Celebrations

NEW YORK--(BUSINESS WIRE)--Cointreau, the iconic orange liqueur and essential ingredient in The Original Margarita, is shaking up Cinco de Mayo with a refreshing new twist on credit. Starting today, Margarita-lovers nationwide can apply for their very own Lime of Credit, a not-so-real credit line that offers the chance to win real money to help them invest in better Margaritas—those made the MargaRight way, with Cointreau, Tequila, and fresh lime juice!

Beginning today, consumers can visit Cointreau.com/LimeofCredit to apply for their chance to win. On Friday, May 3, applicants will be notified if they’ve been approved for their Lime of Credit. Thousands of lucky Margarita lovers will win a $20 cashout via a digital payment app, just in time for happy hour and the Cinco de Mayo weekend!

Additionally, on Thursday, May 2, New Yorkers can visit the Cointreau Credit Union, a temporary pop-up “bank” at Hudson Yards from 12:00 PM - 7:00 PM EST. Attendees will have a chance to win their Lime of Credit in the form of a pre-loaded gift card, which can be used to celebrate this Cinco de Mayo. The pop-up will also include exclusive merch giveaways, photo opportunities and more.

“As an essential ingredient in The Original Margarita, Cointreau is always seeking new ways to highlight and celebrate its role in America’s #1 cocktail,” said Nicolas Beckers, President and CEO at Rémy Cointreau America. “We want to invite consumers to experience the brand and to feel excited to celebrate Cinco de Mayo with the Cointreau Lime of Credit.”

Consumers can apply for their Lime of Credit at Cointreau.com/LimeofCredit now through Thursday, May 2 at 11:59 PM EST. Winners will be notified via email and will receive funds on Friday, May 3 at approximately 4:00 PM EST. If you are in New York City, stop by the Cointreau Credit Union located at Hudson Yards from 12:00 PM - 7:00 PM EST for even more chances to win. For all the latest updates on the Lime of Credit sweepstakes and more exciting Cinco de Mayo content, be sure to follow @Cointreau_US on Instagram.

And remember—whether ordering a Margarita at a bar or restaurant, or shaking it up at home, always make your Margarita MargaRight. After all, good taste is the best investment!

The Original Margarita:

• Ingredients
  • 1 oz Cointreau
  • 2 oz blanco tequila
  • 1 oz fresh lime juice

• Directions
  • Combine all ingredients in a shaker with ice
  • Shake vigorously until well-chilled and strain into a rocks glass filled with fresh ice
  • Rim your rocks glass with salt and garnish with a lime wheel

About Cointreau:
Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France. The brand's heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur's distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau’s Master Distiller. Unique and boasting exceptional organoleptic qualities, it's a staple for bartenders and at-home cocktail enthusiasts around the world. Visit www.cointreau.com and follow us on Instagram for more.

To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram via @Cointreau_US or Facebook via @cointreauUS.

About Rémy Cointreau:
All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes high-end and singular brands, such as the Rémy Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,850 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.