Business Wire Pricing:What to Expect 

Business Wire pricing reflects the scope and goals of your news distribution: from individual announcements to ongoing communication strategies. As your needs evolve, pricing scales to support broader reach, consistent visibility, and a structured approach to sharing your news.

  • One-Time Distribution

    Business Wire’s support and editorial teams work with you on your carefully crafted press release to target the most effective distribution lists with optimal visibility and results.
    $475Starting price for 400 words, U.S. domestic local distribution
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  • Ongoing Distribution

    Build a distribution strategy that supports how your organization shares news over time. Work with our team to create a plan aligned to your press release cadence, target audiences, and long-term communications goals, so each announcement contributes to broader visibility and impact.
    Build Your Distribution Plan

Every Release Includes:

400 Words with Unlimited Hyperlinks
Secure Submission & Distribution
Full-Color, Linked Logo
Rich-Text Formatting & Financial Tables
Detailed Analytics Reports
24/7 Customer Service Support
Expert Editorial Review
Customized Callout Text
Social Media Sharing Tools

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Built for Teams That Publish Regularly

If you have announcements to share throughout the year, taking a structured approach to news distribution can improve both reach and efficiency. Many organizations distribute news on a monthly or quarterly cadence, and planning ahead helps maximize consistency and visibility. 

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Ongoing Press Release Distribution Pricing

How Business Wire Press Release Pricing Works

Understanding press release pricing starts with understanding your goals. Business Wire pricing is designed to scale—from single announcements to ongoing distribution strategies—helping you maximize visibility, maintain consistency, and get more value from every announcement.

How does Business Wire price press releases?

Business Wire pricing is based on several factors, including word count, geographic circuit, and any enhancements such as multimedia or translation. Each release is tailored to your goals, whether you’re targeting a local market, national outlets, or global audiences. Our team works with you to recommend the most effective approach while ensuring you understand the full cost before your release is distributed.

Talk To Our Team to Learn More

What factors affect the total cost of a press release?

What is included in the starting price for a press release?

Do you offer pricing for companies that send press releases regularly?

Join 26K+ companies that trust Business Wire to distribute their press releases 

What Sets Business Wire Apart

Business Wire pairs targeted distribution with editorial review and verified media relationships, delivering your news to the right audiences with detailed reporting to track performance.

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What Sets Business Wire Apart

Frequently Asked Questions

How do I choose where to distribute my press release?

Distribution depends on who you want to reach. Business Wire offers targeted circuits based on geography, industry, and audience type, including media, investors, and trade publications. Our team helps you select the right combination of distribution options so your news reaches the most relevant audiences anywhere around the globe. 

Plan Your Distribution Strategy

How quickly can my press release be distributed?

Will I receive press release performance data?

Do multimedia assets affect pricing?

Can Business Wire help me optimize my press release before distribution?

Business Wire's press release features and distribution network make it easy to share your news.