Track Press Release ROI with PR Analytics

Get Started
See How We Compare
 Measuring Your Impact 

Unlock ROI with Press Release Analytics 

Measuring the effectiveness of your press releases is how you understand your ROI. PR analytics tells you how far your news traveled, who engaged with it, and where it was republished, so you can refine your messaging and prove the value of your work. Business Wire’s NewsTrak provides these insights, including where your news appears across sites, platforms, and databases used by audiences, journalists, and AI tools to discover and understand information.

Learn More
a woman working on a laptop underlaying an illustrated data chart
  • woman shouting into a megaphone

    ROI in PR

    Understanding ROI for your PR campaigns is crucial for measuring success, justifying budget allocation, and demonstrating the tangible value of your efforts.
  • woman leading a team meeting about analytics reports

    Drive ROI with Data

    Reviewing press release performance analytics allows you to track engagement, audience reach, and media impact, helping you directly tie your work back to ROI. 

  • rocket launching out of laptop computer

    Track & Analyze

    Analyzing press release performance offers key insights into audience preferences, enabling you to refine future PR campaigns for enhanced effectiveness and reach.

Trusted By Top Brands

User-Friendly Interface

Navigate Your Data Quickly & Easily 

NewsTrak is designed with user-friendliness in mind, allowing you to analyze your press release performance effortlessly. Its intuitive interface enables quick navigation and efficient access to key metrics, saving you valuable time. With customizable features, you can easily tailor your reporting experience to focus on the insights that matter most to you. 
Get Started
Lo-fi example of a NewsTrak analytics dashboard
  • man working on a computer

    View Key Metrics

    View key metrics and drill down for detailed insights. Customize your report interface with our drag-and-drop feature, so the data that is most important to you is always readily available. 
  • woman explaining a bar chart

    Visualize Your ROI

    With NewsTrak, you can view press release metrics in graph or table formats for flexible data analysis. This adaptability ensures a personalized reporting experience that highlights your most valuable insights. 
  • hand drawn illustration of a magnifying glass looking at a smart phone with documents

    Access Insights Faster

    NewsTrak allows you to search and sort press releases in multiple ways, making it easy to find the data you need. Search and filtering options mean less time sorting and more time understanding your performance.

Test, Measure, & Adapt

Monitoring your press release analytics is crucial for understanding the impact of your news. By analyzing data and testing various strategies, you can identify what works best and adapt your approach for future releases. Focus on key metrics to guide your efforts, allowing you to refine your messaging and enhance overall engagement.
Press Releases are Measurable: Always Be Testing
Key Metrics

Study Your Impact  

Business Wire's NewsTrak provides valuable insights into your press release performance, showcasing primary data points such as total release views, link clicks, and online postings at the top of each report. You can drill down into each section of your report for more detailed insights. 
Get in Touch
lo-fi examples of charts in Business Wire's NewsTrak analytics dashboards
  • two hands each holding an eye

    Track Audience Views

    Track viewership activity for the first 24 hours, 7 days, 30 days, or for the lifetime of your press release. Plus, view release traffic by source, location, and language. 
  • woman coding at a computer

    Analyze User Engagement

    Get a complete count of reader interactions with your news, including link clicks and social shares, along with insights into total views of your photos, videos, and other visuals for each press release. 
  • magnifying glass looking at a list of items

    Measure News Visibility

    See where your news appears and the reach of those publications. NewsTrak helps you understand your footprint across media and financial sources that contribute to visibility in AI search experiences.

Find Your News

See Where Your News Shows Up

More people are turning to AI tools to research companies, products, and news. NewsTrak shows where your release is published and how far it travels, giving you a clearer view of the digital footprint your news creates. The broader and more consistent your distribution, the more opportunities your news has to be discovered by audiences, journalists, search engines, and AI-powered tools.

Talk to Our Team
Find Your Business Wire News Online
Additional Report Features

Discover & Share Key Findings

NewsTrak provides advanced features that elevate your data analysis experience. With options to track your press release history, compare reports, and customize your analysis, you gain valuable insights into long-term performance.
Let's Chat
two people working on a laptop underlaying an illustrated data chart
  • hand drawn illustration of a project tracker with Xs and check marks

    Compare & Conquer

    Track the history of your press releases and compare different press release reports to identify trends and patterns.
  • phone sending and receiving information from the cloud

    Download Reports

    Download your reports as PDF or Excel files for further performance analysis. Review results and share them as needed.

  • hand drawn illustration of a tear off calendar

    Set Custom Date Ranges

    NewsTrak lets you view data for custom timeframes. Analytics update based on the selected range, helping you monitor performance over time.

Join more than 26,000 companies that choose Business Wire.

Get Started

Optimize Your Press Releases 

With the right data, you can make strategic decisions about how and where to optimize your press releases in the future.
NEWS DISTRIBUTION  

Reach the Right Readers 

Leverage Business Wire’s distribution network to strategically target your news. By pinpointing your audience based on key factors such as location, industry, and interests, you can ensure that your message resonates with the right people, maximizing engagement and impact. 
View Distribution Lists
woman smiling while working on a laptop
PHOTOS, VIDEOS, & MORE 

Optimize Your News with Visual Content 

Incorporating multimedia elements into your press release not only captures journalist interest but also helps simplify complex concepts, making your news more accessible and engaging. By adding photos, videos, infographics, or interactive content, you create a stronger connection with your audience, enhancing the overall impact of your message. 
Explore Multimedia Options
an example of a Business Wire press release
PRESS RELEASE FEATURES 

Elevate Your Storytelling 

Business Wire's press release features empower you to tell your story effectively by incorporating rich-text formatting, multimedia elements, callout text, and other dynamic content options. Create visually appealing and informative releases that engage your audience, clearly convey your message, and make you stand out in a crowded news landscape. 
Discover More Features
three people working together around a conference table

Learn with Business Wire

See More

Track the Impact of Your News

Track views, engagement, clicks, and syndication for every announcement, plus where your news appears across media and AI search sources.

Get Started