Rujo and Hurdle Join Forces to Launch Innovative Socks for Boot Enthusiasts

DALLAS--(BUSINESS WIRE)--Rujo Boots, a leading provider of premium and exotic leather boots, is excited to announce its recent collaboration with Hurdle, a performance-driven apparel brand, to launch a specialty line of boot socks designed for Rujo's customer base of cowboy boot enthusiasts.

"Through our collaboration with Hurdle, we created a high-performing sock that wicks moisture, provides additional cushioning, and reflects our value of delivering exceptional comfort and confidence in everyday wear."

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"Rujo is committed to quality and craftsmanship at every stage of the customer journey - and that means supporting our customers from the ground up," said George Baker, Operating Partner of Rujo Boots. "Through our collaboration with Hurdle, we created a high-performing sock that wicks moisture, provides additional cushioning, and reflects our value of delivering exceptional comfort and confidence in everyday wear."

The Rujo X Hurdle Boot Sock combines the companies' shared expertise in footwear and apparel as well as their dedication to innovation. Rujo's men's and women's boots are designed in Dallas, Texas, and handcrafted in León, Mexico. Every pair is fitted with Rujo's CloudWalk memory foam insoles for an unparalleled fit and feel. Hurdle, also based in Dallas, develops and manufactures state-of-the-art socks featuring proprietary technology that provides optimal weight distribution, shock absorption, and breathability. The result - a boot sock that is steps ahead of the rest.

"Hurdle is thrilled to be partnering with Rujo as they continue to make waves in the cowboy boot market," said Taylor Matter, Founder of Hurdle Apparel. "Hurdle's Matrix Technology is the perfect complement for Rujo's built-in Cloud Walk cushioning, setting a new standard for comfort in the space."

Rujo X Hurdle boot socks are available for purchase at rujoboots.com and in Rujo Boot's Dallas showroom located at 721 Exposition Avenue. Book a boot fitting at the Rujo Boots Showroom here.

About Rujo Boots:

Rujo Boots crafts premium and exotic leather boots, quality accessories, and refined Western apparel for the modern consumer. Designed in Dallas, Texas, and handmade in León, Mexico (the Cowboy Boot Capital of the World), Rujo's products are delivered directly to customer's doorsteps across the United States, providing high-value goods at a better price. Committed to quality and craftsmanship through production to customer communication, Rujo celebrates its community of enthusiasts who share their passion for Western wear and the confidence and comfort they discover in their purchases. Find out more at rujoboots.com.

About Hurdle Apparel:

Hurdle was born as a collaboration between world-class engineers, footwear designers, and athletes. Hurdle Apparel prides itself on owning their manufacturing, developing their own unique designs and producing original apparel and footwear products that surpass consumer expectations. In addition to redefining the footwear industry, Hurdle believes that innovation starts with education, which is why Hurdle supports STEM students in underprivileged communities as a result of their deep commitment to investing in the future of the nation's next generation of innovators.