Sunless, Inc. Celebrates Third Annual National Spray Tanning Day Today, March 20, 2025, in New York City

MACEDONIA, Ohio--(BUSINESS WIRE)--Sunless, Inc., the leading premium manufacturer and marketer of spray-tanning equipment, solutions, and self-tan skin care products, is excited to celebrate National Spray Tanning Day, today, March 20, 2025. This annual observance, recognized on the third Thursday of March, invites everyone to celebrate the beginning of spring and enhance their natural glow by experiencing a fresh spray tan at a local brand partner location.

This year, the company is broadening the celebration to embrace full-body skin radiance, highlighting the importance of glowing, healthy skin for every skin type and tone. The company is hosting an intimate, invitation-only event this evening at a showroom in New York City. Blending beauty with science and technology, Sunless, Inc.’s collection of world-renowned brands—Mystic Tan, Norvell, VersaSpa® and WellFit Skincare Solutions—delivers innovation, skin enhancing wellness, and aesthetic solutions that inspire confidence for all.

“We're thrilled to celebrate National Spray Tanning Day with our valued clients and the community,” said Randy Zeno, CEO of Sunless, Inc. “Spray tanning offers a healthy and convenient way to achieve the confidence and beauty that a flawless tan can provide. We're passionate about offering safe and effective sunless tanning solutions that empower individuals of all ages, genders, skin types, and skin tones to look and feel their best.”

To further mark the occasion, nearly 1,000 tanning salons across the country, featuring Sunless, Inc.’s state-of-the-art automated spray booths and a variety of tanning and skin wellness services are coming together for this exciting nationwide event. Throughout the week, consumers can take advantage of exclusive promotions, leading up to a special one-day offer on Thursday, March 20. On this day, some participating locations will provide $1 and $5 spray tans all day long, making it easier than ever to achieve a flawless glow.

This celebration brings together a community of tanning and skin wellness enthusiasts, encouraging self-confidence and the joy of a full-body glow. For further details on participating salons, visit sunless.com/pages/spray-tanning-day.

For more information or to set up an interview with Mr. Zeno, please email Edwige Buteau at ebuteau@goodmanmedia.com or InnovePR@goodmanmedia.com.

About Sunless, Inc.

Sunless, Inc. is a leader in spray tanning and the power behind the best-known brands — Mystic Tan, Norvell, and VersaSpa® — representing more than 18 million spray tans per year, delivered by more than 7,000 salons and professionals worldwide. Founded in 2000, Sunless, Inc. is a holding of Castle Harlan and Branford Castle and is headquartered in Macedonia, Ohio.