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Brand Finance Banking 500 2025: North American banking brands fall behind as global growth hits 13%

  • North American banking brands see sluggish brand value growth, averaging 3%.
  • Bank of America remains the most valuable banking brand in the US, ranking 5th globally.
  • TD is Canada’s most valuable banking brand, ranking 16th globally.

DALLAS--(BUSINESS WIRE)--While North America remains home to some of the world’s most valuable banking brands, growth has slowed to an average of just 3%, lagging behind the global banking sector’s 13% increase in brand value to USD 1.6 trillion, according to the latest Brand Finance Banking 500 2025 report.

North American banking brands see sluggish brand value growth, averaging 3%

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Annie Brown, Valuation Director at Brand Finance, commented:

“The high-interest rate environment in many major economies has undoubtedly driven growth in banking brand values, boosting profits and share prices in 2024. However, longer-term brand value growth is being shaped by four key trends: regulation, digital innovation, a shift towards fee-based income over interest margins, and a renewed focus on brand building to sustain competitive advantage.”

In the US, large national banks continue to strengthen their positions, while smaller regional banks struggle. Bank of America (+21% to USD 45.0 billion) remains the most valuable US banking brand, securing the 5th spot globally. Chase (+23% to USD 44.2 billion), Wells Fargo (+1% to USD 36.0 billion), Citi (+14% to USD 35.7 billion), and J.P. Morgan (+5% to USD 32.4 billion) complete the list of US banks in the top 10.

Laurence Newell, Managing Director at Brand Finance Americas, commented:

“The gap between major US banks and smaller players is widening. While top banks are reinforcing their brand power, regional institutions are struggling to maintain trust and compete in a rapidly evolving digital landscape.”

In Canada, the banking sector grew at a slower pace than the US. TD Bank Group remains the country’s most valuable banking brand for the third consecutive year and ranks 16th globally. RBC (+1% to USD 16.6 billion) and Scotiabank (USD 10.6 billion) follow as the country’s second and third most valuable banking brands.

Globally, Chinese banks continue to dominate, with ICBC retaining its title as the world’s most valuable banking brand, followed by China Construction Bank, Agricultural Bank of China, and Bank of China.

View the full Brand Finance Banking 500 2025 report here

See details of Brand Finance’s methodology here, along with frequently asked questions.

Contacts

Florina Cormack-Loyd
f.cormackloyd@brandfinance.com

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Brand Finance

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Florina Cormack-Loyd
f.cormackloyd@brandfinance.com

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