Baskin-Robbins Transports You to Paradise With New Flavor of the Month & Debuts Flavor Flights

CANTON, Mass.--(BUSINESS WIRE)--Starting today, Baskin-Robbins® is toasting to spring with a vibrant new Flavor of the Month that delivers all the refreshing flavors of a paloma—with none of the tequila. Introducing Paloma Paradise*, a grapefruit-forward, citrusy delight featuring paloma flavored ice cream and sorbet with mild chili pepper lime swirls for a subtle kick. Inspired by the trendy cocktail, this refreshing scoop is all about bold, tropical vibes and is perfect for those looking for a sweet taste of paradise.

Craving a refreshing twist? Meet the Paloma Paradise Fizz*, a brand-new way to sip on this delicious flavor. Blending scoops of Paloma Paradise with STARRY™** lemon-lime soda and topped with a dash of Tajín®***, it delivers the perfect balance of citrus and zest with a little kick. This modern mocktail beverage debuts as part of Baskin-Robbins’ refreshed Fizz platform, delivering a playful twist on classic flavors. Blending soda and guests' favorite ice cream, this crave-worthy Fizz is the ultimate way to sip, savor and celebrate. Even better - beginning April 1, Baskin-Robbins Rewards members can exclusively enjoy a medium Paloma Paradise Fizz for $4^† all month long.

To round out this tropical paradise vacation, no flight needed, Baskin-Robbins is also introducing its all-new Flavor Flights nationwide. Can’t decide on your favorite flavor? Now, guests can explore a variety of flavors in one fun order. Each Flavor Flight includes four 2.5 oz scoops, topped with waffle cone chips and served in a convenient, travel-friendly container. Whether you're pairing Paloma Paradise with fan favorites or exploring bold new flavors, Flavor Flights let you take your taste buds on a delicious adventure.

“We’re always excited to innovate with bold, new flavors that push the boundaries of what people expect from frozen treats and beverages,” said Nicole Boutwell, Vice President of Marketing & Culinary at Baskin-Robbins. “Paloma Paradise captures the perfect balance of sweet, citrusy and zesty flavors, and we’re excited to surprise guests with this one-of-a-kind flavor and the new Paloma Paradise Fizz featuring Starry.”

Get warm weather-ready with a scoop of Paloma Paradise and a Paloma Paradise Fizz, for a limited time only. Whether you’re indulging in ice cream or enjoying the fizzy, mocktail drink, this exciting Flavor of the Month is sure to be your go-to spring treat.

For more information, visit www.BaskinRobbins.com or download the BR App, and follow along on Instagram, TikTok, Twitter and Facebook.

*All of the taste, none of the tequila.

** STARRY is a registered trademark of Portfolio Concentrate Solutions UC

***Tajin® is property of Industrias Tajin S.A de C.V. and is used under License.

^† Terms and conditions apply. See Baskin-Robbins App for details.

About Baskin-Robbins

Baskin-Robbins, founded in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,700 retail shops in 33 global markets. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit BaskinRobbins.com and InspireBrands.com.