Southern Glazer’s Wine & Spirits of Canada Announces National Distribution Agreement with Campari

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced a national distribution agreement for the Canadian market with Campari Canada, a global leader in the premium spirits industry. Effective April 1, 2025, this strategic expansion will bring the supplier’s iconic brands, including Aperol, Campari, and Forty Creek, into Southern Glazer’s best-in-class distribution network across Canada.

Southern Glazer's today announced a national distribution agreement for the Canadian market with Campari Canada, a global leader in the premium spirits industry.

Share

The agreement marks a formal alignment between Southern Glazer’s Wine & Spirits of Canada and Campari Canada, building on the companies’ existing successful relationship in the U.S. This collaboration leverages Southern Glazer’s unmatched execution capabilities to drive growth and expand consumer access to Campari’s renowned portfolio.

“This agreement represents an exciting milestone for both of our organizations,” said Wayne E. Chaplin, President and Chief Executive Officer, Southern Glazer’s Wine & Spirits. “Campari’s premium brands, combined with Southern Glazer’s world-class sales expertise, create a powerful synergy that will elevate the beverage alcohol landscape in Canada.”

“We are thrilled to align with Southern Glazer’s in Canada to enhance the distribution of our brands nationwide,” said Ugo Fiorenzo, Managing Director, Americas, Campari Group. “Their best-in-class route-to-market strategy and execution excellence will help us reach more consumers and strengthen our footprint in this important market.”

This strategic agreement underscores both companies’ commitment to providing customers with an exceptional portfolio of premium brands while continuing to invest in the future of the beverage alcohol industry.

“Southern Glazer’s is committed to delivering the highest level of service and results for our partners,” said Doug Wieland, President, General Manager, Canada, Southern Glazer’s Wine & Spirits. “The addition of Campari Canada’s brands to our Canadian portfolio is a testament to the strength of our business relationship and our shared vision for growth.”

“We are excited to enter this new chapter,” said Doug Costantini, General Manager, Canada, Campari. “Canada is a key market for Campari, and with Southern Glazer’s proven track record in distribution and executional excellence, we are confident this collaboration will drive long-term success and accelerate the growth of our iconic portfolio.”

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.