Citizens Financial Group Announces Azra Pravdic as Head of Enterprise Strategy

PROVIDENCE, R.I.--(BUSINESS WIRE)--Citizens Financial Group, Inc. (NYSE: CFG) today announced that Azra Pravdic has been named head of Enterprise Strategy, effective May 12. Azra will report to John Woods, Vice Chair and Chief Financial Officer, and to Bruce Van Saun, Chairman and Chief Executive Officer. She will sit on the bank’s Executive Committee and will oversee a broad portfolio that includes strategy, corporate development, customer experience, innovation, sustainability, and agile operating model.

“Azra brings a wealth of experience in building out innovative corporate growth strategies, while ensuring the needs of the customer are at the forefront,” said Bruce Van Saun, Chairman and CEO, Citizens. “I look forward to her contributions as a member of our Executive Committee as we continue to advance our key strategic initiatives.”

Pravdic most recently served as a Partner at McKinsey & Company where she was a senior member of the firm's Financial Services practice. In this role, she worked with clients on topics such as strategy, growth initiatives, commercial excellence, risk and compliance, and process and cost transformation. She also supported clients on customer experience, including customer strategy and customer journey decisioning.

“Azra is a talented and innovative leader who will help drive our enterprise strategy forward,” added Woods. “She will lead an expanded strategy function tasked with ensuring that we are positioned well for prudent and sustainable growth.”

Pravdic, who began her career at J.P. Morgan Chase, initially joined McKinsey's New York office in 2011 and was named Partner in 2019. She brings global experience, having worked in Europe, and has advised a range of financial institutions across banking, wealth management, payments, and financial infrastructure providers.

About Citizens Financial Group, Inc.

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $217.5 billion in assets as of December 31, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,100 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on X (formerly Twitter), LinkedIn or Facebook.