Visual Matrix Expands in the Middle East, Partnering With the Best Western Premier M Four Hotel in Dubai to Provide Advanced Property Management Solutions

FORT WORTH, Texas--(BUSINESS WIRE)--Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, announced a new partnership with Dubai’s Best Western Premier M Four Hotel. The Best Western Premier will receive access to Visual Matrix’s cutting-edge Property Management System, supporting full mobile operations and promoting greater efficiency and profitability.

The hotel is Visual Matrix’s first property in Dubai, 1st in the Middle East region and 225th outside North America.

Full Property Management, Front Desk and Mobile Housekeeping Benefits

Under the new partnership, the Best Western Premier M Four Hotel will gain access to:

• Real-time visibility between housekeeping and front-desk operations. Hotel operations teams never have to question the status of a room, and team members can prioritize welcoming new guests.
• Labor savings and efficiency. Hotels are more efficient using MOP, and leveraging the tool allows hotel staff members to work faster, save labor hours, and reduce errors or mistakes.
• Built-in emergency panic buttons designed to empower staff at all times. These panic buttons are available on every screen of the MOP application, and when pressed automatically alert designated staff members and security.
• Integrated texting system allowing two-way communication between hotel workers and guests.

“Choosing the right technology to operate your hotel is crucially important and can be tied to any property’s success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations,” said Ravi Nair, General Manager of the Best Western Premier M Four Hotel. “We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward.”

The 175-room Best Western Premier M Four Hotel is located in the heart of Deira, the historic center of Dubai. Guests of the hotel will have access to two international restaurants, complemented by a rooftop shisha cafe.

“We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests,” said Georgine Muntz, CEO of Visual Matrix. “Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the city of the World.”

For more information on Visual Matrix, visit visualmatrix.com.

About Visual Matrix

More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS supported by powerful features and key integrations that are easy to use, including revenue management with automated rate tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. The Visual Matrix MOP housekeeping and maintenance tool automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit visualmatrix.com.