ARMRA^® Announces Nationwide Retail Launch at Ulta Beauty

BONITA SPRINGS, Fla.--(BUSINESS WIRE)--ARMRA®, the physician-founded wellness brand pioneering whole-body vitality through the power of bovine colostrum, has launched at Ulta Beauty in stores nationwide and online, establishing itself as the first colostrum-based ingestible within the retailer’s wellness assortment. This pivotal partnership with the nation’s largest beauty retailer introduces ARMRA® into The Wellness Shop at Ulta Beauty – a curated destination dedicated to self-care and holistic wellbeing – and commences a shared mission to redefine beauty routines through internal nourishment, making skin, hair, and gut health transformation an integrated part of beauty from within.

Ulta Beauty’s wellness expansion signals a larger shift in how consumers approach skin, hair, and overall health, with guests increasingly seeking beauty solutions that deliver both visible results and internal benefits. ARMRA® fills the white space of clinically backed ingestibles that bridges beauty and wellness with a product that is potent, trusted, and supported by science. ARMRA Colostrum™ delivers real results from within, supported by clinical research and proven by the experience of over 1.5 million loyal customers. Primarily focused on direct-to-consumer sales, the retail expansion boosts consumer access and visibility for ARMRA’s innovative bovine colostrum products within the beauty space.

“ARMRA® has always been about rewriting the rules by returning to nature’s original source code. True beauty isn’t something applied, it’s orchestrated from within by the matrix of nutrients and bioactives that instruct your cells to flourish exactly as nature designed. ARMRA Colostrum™ delivers this matrix to guide, coordinate, and awaken the cellular vitality encoded within us all,” said Dr. Sarah Rahal, CEO and Founder of ARMRA®. ”Bringing ARMRA® into Ulta Beauty’s wellness assortment opens the door for more people to reclaim their inherent brilliance, not just on the surface but woven through every cell. It marks a new chapter where beauty and wellness are indistinguishable, rooted in the rigorous biology of true health."

Underscoring the importance of implementing foundational health tools into everyday routines, ARMRA® is redefining the landscape of consumer beauty and wellness with its groundbreaking bovine colostrum concentrate that unlocks the 1,000+ tangible benefits offered by nature’s first food and original blueprint for health. Backed by over 5,000 research studies, colostrum has been shown to enhance skin radiance, promote hair growth, strengthen nails, support gut health, and improve immune function, focus, sleep, and metabolism, offering a comprehensive approach to both beauty and long-term well-being. Further health benefits include strengthening immunity, elevating mood, focus and energy, while providing a complete beauty and overall wellness solution.

“At Ulta Beauty, we’re committed to evolving alongside our guests and leading at the intersection of beauty and wellness,” said Laura Beres, Vice President of Wellness at Ulta Beauty. “We’re thrilled to welcome ARMRA to The Wellness Shop at Ulta Beauty as our first-ever colostrum ingestibles brand. As interest in beauty from within continues to grow, ARMRA’s science-backed approach to whole-body vitality offers our guests a compelling solution to feel and look their best – inside and out.”

ARMRA’s Travel Sticks in the Unflavored, Blood Orange, and Vine Watermelon flavors are now available at all 1,400 Ulta Beauty locations nationwide and at Ulta.com. The complete assortment of ARMRA® products can be discovered at ARMRA.com.

About ARMRA^®

ARMRA® is a physician-founded wellness brand revolutionizing whole-body health and vitality through the power of bovine colostrum, nature’s unrivaled nutrient powerhouse.

Founded by Dr. Rahal, a double board-certified pediatric neurologist, ARMRA Colostrum™ spawned from a personal health battle and launched with a mission to increase education and access to a transformational tool that holds the body’s blueprint for optimal health. ​​Dr. Rahal spearheaded the colostrum category with a proprietary Cold-Chain BioPotent™ Technology, which harnesses ARMRA Colostrum’s 400+ bioactive nutrients in their purest and most bioavailable form. Working in synergy, and honed by nature for over 300 million years, these science-backed compounds act as the body’s source code, architecting its cellular regeneration, to ensure youthful, optimal functioning from the inside out for thousands of benefits you can see and feel.

Safe for all ages, ARMRA® upholds the highest bars of transparency, scientific excellence, and safety, and is made in the USA under the most rigorous quality and 3rd party testing standards. Furthermore, ARMRA® is committed to sustainability and the health and welfare of all living beings, abiding by calf-first sourcing that ensures only surplus colostrum is collected from grass-fed cows on family-owned dairy farms throughout the US.

Learn more at www.ARMRA.com.