Battle-Tested: Nissan Quality Isn’t Just Promised – It’s Recognized

NASHVILLE, Tenn.--(BUSINESS WIRE)--Amplifying the company’s dedication to offering vehicles that meet or exceed customer expectations, Nissan today debuted a new campaign dramatically demonstrating the intensive testing and development that goes into its vehicles.

The campaign underscores how every Nissan department, from design and development through marketing and sales, aligns around one core goal of maximizing customer satisfaction. Nissan was recently named #1 for New Vehicle Quality among Mass Market brands in the J.D. Power 2025 U.S. Initial Quality Study, reflecting the company’s customer-centric commitment to producing vehicles that deliver quality.

“At Nissan, our customers aren’t just along for the ride—they’re why we do what we do,” said Vinay Shahani, senior vice president, U.S. Marketing & Sales, Nissan Americas. “We’re not just building cars; we’re creating experiences that bring joy, build confidence and help people go after what they love. These latest J.D. Power IQS results are a great reminder that our vehicles don’t just perform—they inspire every step of the journey.”

This new quality-driven campaign spotlights Nissan’s rigorous testing processes through dynamic social media content, reinforcing the brand’s commitment to reliability and performance. Longer-form videos take viewers behind the scenes with real engineers from Nissan Technical Center North America and the Nissan Arizona Testing Center, offering an inside look at the extreme testing vehicles undergo before production.

Running in parallel, a series of TV spots, digital videos and long-form content on NissanUSA.com will showcase Nissan Rogue taking on extreme stunts inspired by real-world testing. Later in the campaign, additional creatives will spotlight Nissan Frontier’s impressive capability and durability through bold, high-impact demonstrations.

“Deeply inspired by a trip to our Americas research and design center, our new series of digital, social and TV spots will hammer home – sometimes literally! – the extremes Nissan goes to deliver dependable, satisfying new vehicles,” said Allyson Witherspoon, Chief Marketing Officer, Nissan U.S. “This is our promise to every driver: we put our vehicles through the worst, so you get their best.”

See the launch spot here.

For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.