Banuba Unveils Revolutionary Virtual Try-On Feature for Glasses and Sunglasses in Shopify Plugin

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading innovator in augmented reality (AR) technology, is excited to announce that its cutting-edge virtual try-on feature for glasses and sunglasses is now available in its Shopify plugin. This groundbreaking enhancement allows store owners to seamlessly create realistic digital representations of their eyewear products with just three photos per item, transforming the online shopping experience for customers.

“Our mission at Banuba is to enhance the way people shop online by bringing the fitting room experience directly to their devices,” said Art Polzunov, Product Director at Banuba.

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With the rise of e-commerce, the demand for engaging and interactive shopping solutions has never been higher. Banuba’s virtual try-on technology enables customers to visualize how different styles of glasses and sunglasses will look on them from the comfort of their own homes. By leveraging advanced AR capabilities, users can see a lifelike representation of themselves wearing various frames, making it easier to make informed purchasing decisions.

Store owners will benefit from the simplicity and efficiency of integrating this feature into their existing Shopify stores. The process is remarkably straightforward: by uploading just three images of each eyewear item and filling out details like SKU, retailers can create a fully interactive virtual try-on experience. This not only saves time but also reduces the costs associated with traditional product photography and fitting sessions.

“Our mission at Banuba is to enhance the way people shop online by bringing the fitting room experience directly to their devices,” said Art Polzunov, Product Director at Banuba. “With our new virtual try-on feature, we’re empowering retailers to provide a realistic and immersive shopping experience that mirrors in-store interactions. This innovation is set to revolutionize how consumers choose eyewear online.”

Banuba virtual try-on shopify plugin has a free plan available, designed for businesses looking to test how augmented reality can help their sales.

About Banuba:

Banuba is an augmented reality company with over 9 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.