The Visionary Behind AlarmForce Joins Snaile Inc. as Strategic Advisor

TORONTO--(BUSINESS WIRE)--Snaile Inc., Canada’s leading smart parcel locker company, is proud to announce the appointment of Joel Matlin, the legendary founder of AlarmForce, as a strategic advisor.

Snaile to welcome Joel Matlin, Founder of AlarmForce, to Snaile's board of advisors

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Matlin, known for revolutionizing the Canadian home security industry and building AlarmForce into a nationally recognized brand, brings decades of entrepreneurial firepower, marketing genius, and operational excellence to the Snaile advisory board. His bold, customer-first thinking helped define what security meant to Canadian households—now, he’s bringing that same energy to redefine how Canadians receive and protect packages in the age of e-commerce.

“Joel built one of the most iconic security brands in Canada from the ground up. To have him believe in our vision—and join us—isn’t just exciting, it’s a game changer,” said Jonathan Szucs, CEO of Snaile. “He knows how to scale, how to build trust with customers, and how to disrupt an industry. That’s exactly what Snaile is doing in smart logistics.”

Snaile is entering an explosive growth phase, with major national contracts, new proprietary technology, and a clear mission: to modernize parcel delivery infrastructure across North America. With Matlin on board, the company gains a seasoned industry veteran who knows what it takes to dominate a sector—and isn’t afraid to challenge convention.

From protecting homes to protecting deliveries, Joel Matlin’s next chapter starts here.