Walgreens Gets the Party Started with Expanded Assortment of Celebration Essentials

DEERFIELD, Ill.--(BUSINESS WIRE)--It’s time to party like it’s 2025. With celebrating "just because" on the rise¹, Walgreens is making it easy and convenient to prepare for any occasion – big or small – with the nationwide launch of its expanded party supply assortment, now available in stores and online. With approximately 78% of the U.S. population living within five miles of a Walgreens store, party prep can now be a piece of cake.

"Whether celebrating a birthday, hosting a game day gathering or organizing a holiday hangout, Walgreens has all your party essentials covered," said Marty Esarte, group vice president and general merchandise manager of confections, celebrations and seasonal at Walgreens. "For years, shoppers have relied on Walgreens for seasonal confections and gifts, custom photo invitations and décor, greeting cards and giftwrap. By adding even more party supplies and décor options, we’re here to help customers celebrate – no matter the season, occasion or everyday moment."

Despite financial pressures, consumers are finding even more reasons to celebrate life’s moments. In fact, nearly half of consumers are celebrating less traditional occasions – like TV shows and movies, sports, social causes, and friendships​¹ – in addition to milestones. To meet this growing demand, Walgreens’ new, dedicated space for party supplies features nearly five times more products than before – with hundreds of items in-store, online and for 1-hour delivery or 30-minute pickup*.

The expanded assortment includes a wide range of eye-catching foil balloons and helium included with purchase, so they're party-ready – including popular characters and cartoon favorites, metallic numbers, stars, baby bottles, dinosaurs, mermaids, and more. Shoppers will also find classic birthday candles, party plates and napkins, plus festive touches like an “It’s My Birthday” sash, cake toppers, banners, shimmering foil backdrops, and decorative centerpieces. New items in the assortment start at $1.99.

For more information or to shop Walgreens’ expanded party supply assortment, visit your nearest Walgreens store or Walgreens.com.

*Exclusions apply. Assortment will vary by store. For details visit walgreens.com.

About Walgreens

Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

¹ GWI x Pinterest - A new generation of celebrations.pdf