Chewy Launches “Get Real^™,” A New Healthy Fresh Food for Dogs

PLANTATION, Fla.--(BUSINESS WIRE)--Chewy, Inc. (NYSE: CHWY) (“Chewy”), a trusted destination for pet parents and partners everywhere, today announced the launch of Get Real ^TM, a new line of minimally processed, fresh dog food available only at Chewy. The high-quality food comes in three different pup-approved recipes including Chicken & Brussels Sprouts, Beef & Sweet Potato and Turkey & Cranberry – all available as both full meals and meal toppers, made with 10 or fewer ingredients plus vitamins and minerals.

Consumer demand for fresh dog food has never been higher; in fact, the fresh segment’s growth is outpacing all other companion pet food categories. Chewy seamlessly integrated Get Real into its existing operations, strategically broadening its assortment for pet parents. Get Real makes it easy for customers by delivering smart, straightforward solutions, such as:

• Expert-created healthy recipes: Created by certified pet nutritionists, Get Real features human-grade recipes with real meat, fruit and veggies. Gently cooked to retain nutrients and then frozen to lock in freshness.
• Mealtimes made easy and joyful: Ready-to-serve, pre-portioned meals are delivered to your door—just thaw and serve. A variety of recipes created for easy rotation without upsetting stomachs that will keep pets excited.
• Unparalleled convenience: Customizable plans that make it simple to adjust delivery frequency and accommodate freezer space.
• 24/7 customer care: Pet parents can count on Chewy’s award-winning customer care team with dedicated experts ready to support and answer any questions.

“We are proud to offer Get Real, making fresh food easy for pet parents and delicious for pets,” said Orlena Yeung, Chief Brand Officer at Chewy. “Backed by our signature customer care, we are excited for dogs across the country to enjoy this new premium offering.”

Get Real is tailored to a variety of dogs’ unique needs, considering their weight, breed, age, and activity level to provide the recommended ideal feeding amount for each meal. The recipes are also formulated to meet the nutritional levels established by the AAFCO (Association of American Feed Control Officials) and are suitable for all life stages, from puppy to senior and even nursing or pregnant dogs.

To learn more about Get Real or order a shipment, please visit: https://www.chewy.com/get-real

Available in select markets.

About Chewy

Our mission is to be the most trusted and convenient destination for pet parents and partners everywhere. We believe that we are the preeminent online source for pet products, supplies and prescriptions as a result of our broad selection of high-quality products and services, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch to build brand loyalty and drive repeat purchasing. We seek to continually develop innovative ways for our customers to engage with us, as our websites and mobile applications allow our pet parents to manage their pets’ health, wellness, and merchandise needs, while enabling them to conveniently shop for our products. We partner with approximately 3,200 of the best and most trusted brands in the pet industry, and we create and offer our own private brands. Through our websites and mobile applications, we offer our customers approximately 130,000 products and services offerings, to bring what we believe is a high-bar, customer-centric experience to our customers.