Dickey’s Celebrates Fall with $1 Big Yellow Cups

DALLAS--(BUSINESS WIRE)--Dickey’s Barbecue Pit is welcoming the change of seasons in true Texas style with a refreshing deal that is as big as fall itself. On Monday, September 22, 2025, guests can enjoy $1 Big Yellow Cups all day long at participating Dickey’s locations nationwide.

For decades, the Big Yellow Cup has been a fan favorite symbol of the Dickey’s experience. Known for its generous size, bright design, and endless refills of ice cold beverages, the Big Yellow Cup is more than a drink. It is a tradition.

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., said the promotion is about celebrating community and marking the start of a new season together.

“Our Big Yellow Cup has always been about more than a drink. It is about family, tradition, and enjoying great barbecue together. The first day of fall is the perfect time to share this fan favorite at just $1 and say thank you to our guests for making us part of their seasonal celebrations.”

Roland Dickey, Jr., CEO of Dickey’s Capital Group, added that the offer highlights the brand’s focus on value and hospitality.

“Dickey’s has been bringing people together for nearly 85 years, and the Big Yellow Cup is one of the most recognizable symbols of that tradition. This $1 promotion is our way of giving back to the communities that have supported us and creating moments worth remembering as we kick off the fall season.”

A Fall Tradition Worth Savoring

Date: Monday, September 22, 2025
Offer: $1 Big Yellow Cups, all day long
Availability: Participating Dickey’s Barbecue Pit locations nationwide

The First Day of Fall promotion is available in store, online at www.dickeys.com, and through the Dickey’s app. Guests are encouraged to share their Big Yellow Cup moments on social media using #BigYellowCup.

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.