The Fresh Market Launches Holiday Roundup Fundraiser for Feeding America®

GREENSBORO, N.C.--(BUSINESS WIRE)--The holidays are a time when food brings people together. However, for over 47 million people in the U.S., including nearly 14 million children, food insecurity is a daily reality. That’s why The Fresh Market, a leading specialty fresh food retailer, is partnering with Feeding America® to launch its annual holiday round-up campaign. This initiative aims to make a positive impact by supporting local food banks as they feed people facing hunger during the holiday season.

Every dollar donated helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.

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From Nov. 1 through Dec. 31, 2025, guests shopping at all The Fresh Market locations will have the opportunity to round up their total at the register to the nearest dollar or make a donation of their choice. Every $1 donated helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks. One hundred percent of funds collected will go to the nonprofit, with 90 percent redistributed to local partner food banks and 10 percent to the Feeding America national organization.

"As we enter the season of giving, The Fresh Market is proud to once again partner with Feeding America to support families experiencing food insecurity,” said Emily Turner, Chief Marketing Officer of The Fresh Market. “By simply rounding up at the register, our guests can help spread hope and nourishment during the holidays. Together, we’re making the season brighter for people in need.”

“Food brings us together, especially during the holidays,” said Lauren Biedron, Senior Vice President of Corporate Partnerships at Feeding America. "We are deeply grateful for partners like The Fresh Market and their customers whose generosity can help build a future where everyone has food on the table – and hope to spread around – this holiday season and beyond.”

In addition to the current roundup fundraiser, The Fresh Market is committed to giving back to the communities it serves by regularly donating unsold food to local Feeding America partner food banks. This ongoing effort helps alleviate the impact of food insecurity and supports Feeding America’s overall mission to end hunger in America.

Join The Fresh Market and Feeding America this November and December in working together to end hunger. Together, we can make a lasting difference.

About The Fresh Market, Inc.

Rated by USA Today as one of America’s Best Customer Service Companies in 2025, voted #1 in three categories by USA Today’s 10Best Readers’ Choice Awards for 2024—"Best Grocery Store Bakery," "Best Grocery Store Deli," and "Best Grocery Store Prepared Foods"—and recognized for three consecutive years as the “Best Grocery Store in America.” The Fresh Market currently operates more than 168 grocery stores in 22 states across the U.S. and one Spirits & Wine store, inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Instagram, TikTok, X and Pinterest.

About Feeding America

Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.