UGG Partners With PinkPantheress Ahead of Her Stateside Coachella Debut

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) taps British singer, songwriter and producer PinkPantheress as the face of its latest social-first campaign. An artist defining a generation’s emotional return, she embodies the space where softness meets confidence and comfort becomes expression, all laced with cheeky British wit.

Both sitting at the intersection of cultural impact, online fandom, and a shared high-fashion sensibility, the two global icons – UGG® and PinkPantheress – share one thing: feeling. With an instinct for softness and introspection, PinkPantheress represents a shift away from performance, and more towards presence. A kind of emotional fluency that feels natural, not declared. The same that PinkPantheress’ music is felt, UGG® is felt, too. At its core, UGG® is about creating the space to feel this, to express it. The feeling of UGG® is that lived-in ease that can move through the world, grounded, self-possessed, and entirely authentic.

Brought to life in a social-first campaign produced by reputable editorial photographer Moni Haworth, and Creative Director Ava Nirui, the singer brings her signature “cool factor” to the fan-favorite Tazz, as well as new trend-driven Spring styles, the Quill Ballet Sneaker and GoldenGlow Embossed. Drawing inspiration from the ability to elevate and define “bedroom pop,” the campaign shows PinkPantheress in a fictional pink bedroom while wearing elevated styling. She leans into current fashion trends – like socks and sandals, this time being knee socks – and even brings her own fashion edge with tights and sandals. Styled with notable brands, the result is an it-girl campaign with lots of pink. A subtle nod to 90s pop culture fashion when print magazines reigned, the content also features questions meant to dive deeper beyond the artist with insights on her recent dreams, childhood goals, and the feeling of falling in love.

These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, HOKA®, and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

HIGH-RES CONTENT
(Photography Credit: UGG® / Moni Haworth)