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NEW YORK--(BUSINESS WIRE)--Cointreau, the iconic orange liqueur and the essential ingredient in The Original Margarita, is once again teaming up with the famously irreverent Aubrey Plaza for the latest evolution of the brand’s MargaRight campaign. And this time, the partners are launching a new tequila brand...well, kind of. In a world where celebrity tequila brands are increasingly popular, Aubrey Plaza and Cointreau are debuting one of their own. Introducing Any Tequila—a 100% celebrity-endor...

DENVER--(BUSINESS WIRE)--IndiCue today announced the launch of its comprehensive CTV Engagement Platform, designed to give publishers complete control over their connected television stack. The platform combines cutting-edge server-side ad insertion (SSAI) technology with advanced monetization solutions and independent ad serving capabilities. The company also announced a strategic partnership with Cineverse to power their innovative C360 audience platform, demonstrating how IndiCue's technolog...

NEWARK, N.J.--(BUSINESS WIRE)--GK Digital Ventures to Launch “The Global Game: The Future of Soccer, Tech & Media Summit” adjacent to FIFA Club World Cup™ Final...

SAN FRANCISCO--(BUSINESS WIRE)--Morning Brew Inc. leveraged Iterable to drive 15K+ new subscriptions and save $100K with AI-powered personalization and predictive insights....

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising platform, today announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the market designed to solve one of digital advertising’s toughest challenges: understanding what’s working, where, and why, while the campaign is still live. Measuring and optimizing upper-funnel brand campaigns has traditionally been fragmented and slow. Brands are too often le...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie®, Rubbermaid®, Coleman® and Yankee Candle®, Newell’s portfolio spans audiences and categories where brand and product awareness are paramount. The company i...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in advanced advertising for Connected TV and cross-screen devices, today announced a strategic partnership with Akkio, the AI-first platform built for media companies, to radically modernize how its customers interact with LG Ad Solutions industry-leading ACR (automatic content recognition) data—enabling faster, deeper insights into real consumer behavior at scale. ACR data, captured directly from LG’s Smart TV glass, prov...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--BetterHelp, the world's largest online therapy platform, today announced multi-year partnerships with the WNBA’s 2024 Champion New York Liberty, Las Vegas Aces and Dallas Wings. Tipped off during Mental Health Awareness Month in May, the partnerships align BetterHelp with all three teams on mental health initiatives, and aim to drive critical conversations around the importance of mental wellness, especially among athletes. "The extraordinary rise of wome...

HOUSTON--(BUSINESS WIRE)--Raptor Technologies, the trusted leader in school safety and student wellbeing solutions, announced today the launch of Raptor EventSafe, a comprehensive solution designed to streamline event management and enhance safety for K-12 schools. The first of its kind, Raptor EventSafe empowers school staff to efficiently plan, organize and execute events such as assemblies, performances and parent visits without compromising campus safety. The platform integrates seamlessly...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading global provider of mobile-first programmatic solutions, today unveiled InMobi Buyer Hub—a self-service platform designed to empower all types of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners. The platform gives buyers direct access to build, plan, discover, optimize, and purchase programmatic deals with unmatched precision, transparency, and control....