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Juncos Hollinger Racing Partners with REcapture, a CMR + Paladin JV, for Freedom 250 Grand Prix
SPEEDWAY, Ind.--(BUSINESS WIRE)--Juncos Hollinger Racing (JHR) announced today a new partnership with Paladin EnviroTech, a leading force providing secure, compliant, and sustainable IT disposition and e-recycling solutions. To activate the partnership, Paladin will promote REcapture, its newly formed joint venture with Critical Materials Recycling, Inc. Launched in February 2026, REcapture was formed in response to Executive Order 14017 on America’s Supply Chains. The joint venture is pioneeri...
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Minnesota Wild Turn to SeatGeek to Power Ticketing Across Grand Casino Arena
SAINT PAUL, Minn. & NEW YORK--(BUSINESS WIRE)--The Minnesota Wild today announced a multi-year partnership with SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, making SeatGeek the Official Primary Ticketing Partner of the Minnesota Wild and Grand Casino Arena. Beginning this summer, SeatGeek will power ticketing for all Wild home games and events at Grand Casino Arena in Saint Paul, Minnesota — giving fans one place to discover,...
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FIFA House to Debut in New York City Ahead of FIFA World Cup 2026 Final
NEW YORK--(BUSINESS WIRE)--The iLUKA Collective and FIFA have officially launched FIFA House, a first-of-its-kind destination experience opening July 16 – 19 in New York City. Situated in the iconic surroundings of Bryant Park in Manhattan, FIFA House will bring together the global football community to connect, collaborate and celebrate the world’s favorite game. Designed to reflect the scale, prestige and cultural significance of a tournament spanning 16 host cities across Canada, Mexico and...
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Avia and Argentine Football Association Deal Out Club Clash Competition for Solitaire Clash with $3M in Rewards
SAN FRANCISCO--(BUSINESS WIRE)--AviaGames today announced the launch of Soccer Carnival, a limited-time seasonal event for top mobile solitaire game, Solitaire Clash, as part of Avia’s partnership with the Argentine Football Association (AFA), bringing together the excitement of world-class soccer and fast-paced, competitive solitaire gameplay just in time for the FIFA World Cup 2026 celebrations. From June 15 through July 19, 2026, Soccer Carnival invites fans to shuffle up, join a team and co...
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Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of EA Advertising, a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.EA sits at the intersection of entertainment, sports, technology, music, and culture. Across console, mobile, and PC, our games and services reached more than 120 million players1 each month...
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UFC® Names World Liberty Financial Official Partner of UFC® FREEDOM 250
LAS VEGAS--(BUSINESS WIRE)--UFC®, the world’s premier mixed martial arts organization, today announced that World Liberty Financial (WLFI), an American financial technology company building products at the intersection of decentralized and traditional finance, will join as an Official Partner of UFC® FREEDOM 250, the historic event taking place on the grounds of the White House in Washington, D.C., this Sunday, June 14. World Liberty Financial will play a key role in UFC® FREEDOM 250 as the Pre...
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Franklin Sports Announces Long-Term Partnership with AUSL
STOUGHTON, Mass.--(BUSINESS WIRE)--Franklin Sports Announces Long-Term Partnership with AUSL and named the league’s official, exclusive batting glove and sliding glove provider...
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EDO Launches Sponsored Ad Outcomes™, the First AI-Driven Outcomes Measurement Solution for Live Sports Sponsorships — Starting with the World Cup
NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, announced the launch of Sponsored Ad Outcomes™, a new AI-powered media measurement tool that automatically detects, classifies, and quantifies brand integrations across live sports broadcasts — including in-stadium billboard takeovers, digital scorebug overlays, “Sponsored By” graphics, and studio show segments. Brands, agencies, networks, and publishers can measure live sports sponsorship engagement with EDO’s investment-grade outcomes d...
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WSFS Bank and Philadelphia Union Extend Naming Rights Partnership for WSFS Bank Sportsplex
WILMINGTON, Del.--(BUSINESS WIRE)--WSFS Bank announced an extension of its naming rights partnership with the Philadelphia Union for the WSFS Bank Sportsplex....
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エンパイア・ステート・ビルディング展望デッキがサッカーを称えるイベント ― 世界一象徴的なサッカー・ユニフォームの展示、カスタムESBユニフォーム、選手来訪、ライトアップなど多彩に開催
ニューヨーク--(BUSINESS WIRE)--(ビジネスワイヤ) -- 米国No.1のアトラクションであるエンパイア・ステート・ビルディング(ESB)展望デッキは、ニューヨーク市のサッカー・ファンのための2026年プログラミングの追加情報を発表しました。内容は、クラシック・フットボール・シャツ(CFS)の保管庫から厳選された世界で最も象徴的なユニフォーム・コレクションの展示、限定版ESB×CFSユニフォーム、公式グッズのプレゼント、特別ライトアップなどで、多彩な企画をお楽しみいただけます。 「待望されていた今回の世界的なサッカー・イベントのために世界中の人々がニューヨーク市に集まります。この機会に、ファンの皆様には、エンパイア・ステート・ビルディング展望台を訪れていただき、マンハッタン最高のスカイラインの景色と、唯一無二のサッカー展示を楽しんでいただけたらと思います」と、展望台のゼネラルマネージャーであるダン・ロゴスキーは述べています。「国内外のサッカーファンは、米国No.1のアトラクションでピッチの外でもサッカーの熱狂を満喫できます」 象徴的なユニフォーム展示:メッシやロナウド...