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DATA Communications Management Corp. and Atlantic Packaging Products Highlight Reforestation Efforts
BRAMPTON, Ontario--(BUSINESS WIRE)--DATA Communications Management Corp. (TSX: DCM; OTCQX: DCMDF) (“DCM” or the "Company"), a leading Canadian provider of print and digital solutions that help simplify complex marketing communications and workflow, is excited to announce that its client, Atlantic Packaging Products Ltd. (“Atlantic Packaging”), has hit a significant milestone through its participation in the PrintReleaf program: over 50,000 trees planted at reforestation projects around the worl...
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Grocery retailers driving ~3.8% incremental sales growth with new data-driven loyalty programmes
SYDNEY--(BUSINESS WIRE)--Grocery retailers deploying L’s tactical loyalty campaigns see an average 3.8% like-for-like sales growth*, even as rising costs, global trade tensions and inflation put additional pressure on already slim margins. With tariffs and supply chain disruptions pushing up consumer prices, shoppers are prioritising value more than ever when it comes to where to shop, how often and why. "Retailers are navigating a perfect storm of rising costs and disrupted shopper behaviour p...
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DoubleVerify Launches DV Authentic AdVantage, an Industry-First, AI-Powered Solution to Drive Superior Performance Across Proprietary Video Platforms
NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers to enhance performa...
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Adrenaline and PixelFLEX Forge Strategic Partnership to Power Smarter, More Seamless Digital Display Deployments
ATLANTA--(BUSINESS WIRE)--Adrenaline, the leading brand experience company providing end-to-end solutions and spaces for innovative environments, and PixelFLEX, the leading provider of high-performance, custom LED display solutions across an array of industries, are proud to announce the formation of a strategic partnership to provide cohesive content management services for dynamic digital installations. Through this partnership, Adrenaline will serve as the preferred content management (CMS)...
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Innovid Extends Outcomes Suite to Measure Purchase Impact at Scale, Taps Affinity Solutions as Launch Partner
NEW YORK--(BUSINESS WIRE)--Innovid extends outcomes suite to measure purchase impact at scale....
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Growing Retirement Workforce Amidst Mounting Economic Uncertainty
GLOUCESTER, Mass.--(BUSINESS WIRE)--HireClix, a leading recruitment marketing services company, today announced the findings of its first State of Retirement and Today’s Workforce survey, revealing how U.S. workers are evolving their workplace plans as they near retirement age. The data highlights top concerns and evolving workforce trends as employees of all ages, from Boomers to Gen Z, take a realistic look at their futures, with flexible, strategic workforce options such as “Flextirement” ga...
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NIQ anuncia uma parceria mundial com WeArisma para medir o impacto do marketing de criadores nas vendas e na percepção da marca.
LOS ANGELES--(BUSINESS WIRE)--A NIQ, empresa líder em inteligência de consumo, anunciou hoje uma parceria estratégica global com a WeArisma, plataforma líder em medição e otimização de marketing de criadores para marcas e agências. Esta aliança inovadora permitirá que anunciantes do mundo inteiro entendam o impacto do marketing pago e orgânico de criadores em todo o funil de marketing, incluindo o impacto nas vendas. A estrutura de medição permite que os profissionais de marketing adotem uma ab...
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NIQ、販売とブランド認知におけるクリエイター・マーケティングの効果測定を目的とするウェアリズマとの世界的協業を発表
ロサンゼルス--(BUSINESS WIRE)--(ビジネスワイヤ) -- 消費者インテリジェンスの大手企業であるNIQは、ブランドや代理店向けのクリエイター・マーケティングの測定・最適化プラットフォームの大手プロバイダーであるウェアリズマとの世界的な戦略的提携を発表しました。世界中の広告主は今回の画期的な提携により、マーケティング・ファネル全体にわたって、広告効果などの有料およびオーガニックのクリエイター・マーケティングの効果を把握することができるようになります。この測定フレームワークにより、マーケティング責任者はインフルエンサー・マーケティングに対してより結果を重視したアプローチをとることができ、国内外のブランドがクリエイター・エコノミーへの投資の効果を最大化することができるようになります。 この世界的協業は、NIQ独自のデータ資産と成果測定に関する専門知識、そしてウェアリズマの最先端テクノロジー・プラットフォームと世界中のクリエイターに関するインテリジェンスを組み合わせるものです。NIQのマーケティング・エフェクティブネス部門ゼネラル・マネージャーであるジェイソン・テイトは、「...
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Riassunto: NIQ annuncia una collaborazione globale con WeArisma per misurare l'impatto del creator marketing sulle vendite e sulla percezione del marchio.
LOS ANGELES--(BUSINESS WIRE)--NIQ, l'azienda leader nella consumer intelligence, oggi ha annunciato una relazione strategica globale con WeArisma, la piattaforma leader nella misurazione e ottimizzazione del creator marketing per marchi e agenzie. Il sodalizio innovativo consentirà ai pubblicitari di tutto il mondo di capire l'impatto del creator marketing nell'intero indotto del marketing, compreso l'impatto delle vendite. La struttura di misurazione consente ai pubblicitari di prendere un app...
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Samenvatting: NIQ kondigt een globale samenwerking met WeArisma aan om de impact van creator marketing op de verkoop en op merkperceptie te meten.
LOS ANGELES--(BUSINESS WIRE)--NIQ, het toonaangevende bedrijf op gebied van consumenteninformatie, kondigde vandaag een strategische globale relatie met WeArisma aan, het vooraanstaande platform voor het meten en optimaliseren van creator marketing voor merken en agentschappen. Deze baanbrekende alliantie zal adverteerders van over de hele wereld in staat stellen om de impact te begrijpen van betaalde en organische creator marketing in de volledige marketingtrechter, inclusief de impact op de v...