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Search Engine Marketing
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Ahrefs Adds YouTube and Reddit Tracking to Brand Radar

SINGAPORE--(BUSINESS WIRE)--Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search – key surfaces influencing how brands are discovered and evaluated. People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions....
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SolarWinds Named Sterling’s 2025 Software Partner of the Year

AUSTIN, Texas--(BUSINESS WIRE)--SolarWinds, a leading provider of simple, powerful, and secure IT management and observability software, today announced it has been named Sterling’s Software Partner of the Year at the 2025 Sterling Technology Summit. The award underscores the close collaboration, trust, and alignment between SolarWinds and Sterling, built through a shared focus on helping customers operate more efficiently, securely, and confidently in increasingly complex IT environments. “Str...
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NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video

NEW YORK--(BUSINESS WIRE)--Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and digital. In a first-of-its-kind proof-of-concept, an agency can execute and optimize a single premium video investment across platforms in seconds, as illustrated in the video demo here. Newton, NBCUniversal, and FreeWheel’s agents orchestrate cross-platform video buying...
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Perion to Participate in the 28th Annual Needham Growth Conference on January 14th, 2026

NEW YORK & TEL AVIV--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced it will participate in the 28th Annual Needham Growth Conference on January 14th in New York. Tal Jacobson, CEO, and Elad Tzubery, CFO, will host one-on-one meetings with investors. To request a meeting, please contact your representatives at Needham. Mr. Jacobson will also participate in a fireside chat at 9:30 am...
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New Validated Insights Report: Market for Master’s Degree Programs Shows Growth, Along with Mixed Signals

CHICAGO--(BUSINESS WIRE)--Demand for master’s degree programs is trending upward but growth is unevenly distributed and obstacles threaten future growth....
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AiOpti Named 2025 Top AI-Powered Marketing Attribution Platform by MarTech Outlook

JACKSONVILLE, Fla.--(BUSINESS WIRE)--AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named the 2025 Top AI-Powered Marketing Attribution Platform by MarTech Outlook, recognizing its innovation, performance, and measurable impact across marketing technology, artificial intelligence, and machine learning. MarTech Outlook is a leading B2B publication for marketing leaders navigating today’s rapidly evolving technology landscape. The award highlights AiOpti’s ability t...
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Qihan Biotech Initiates Dosing in Phase I/IIa Clinical Trial with Off-the-Shelf Allogeneic CAR-T Therapy for Refractory Systemic Lupus Erythematosus

HANGZHOU, China--(BUSINESS WIRE)--Qihan Biotech, a clinical-stage biotechnology company developing off-the-shelf cell therapies for autoimmune diseases and cancer, including allogeneic CAR-T and in vivo CAR-T therapies, today announced it has initiated dosing in a Phase I/IIa clinical study of QT-019B, an allogeneic CAR-T therapy for the treatment of refractory systemic lupus erythematosus (rSLE). The study is being carried out under a US FDA IND, has received US Fast Track Designation for SLE-...
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Appriss Retail Leads Charge Against Total Retail Loss With Expanded Leadership and Industry-First Benchmark Report

IRVINE, Calif.--(BUSINESS WIRE)--Appriss Retail, the total loss solution provider for omnichannel retailers, today announced expanded initiatives and an amplified enterprise-wide strategy to help retailers quickly reclaim margin lost to returns and shrink. Building on its long-standing leadership — and fueled by surpassing $1 trillion in annual transactions protected — the company is giving retailers a clearer, more confident path to protecting revenue and strengthening growth. “Retailers are u...
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Semrush Launches First-Ever AI Visibility Awards – Honoring the Brands Winning Trust in AI Search

BOSTON--(BUSINESS WIRE)--Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announced Semrush AI Visibility Awards, a recognition program honoring top-performing brands across some of the most prominent AI search engines. As consumers continue leaning into AI as a trusted source for product recommendations, financial decisions, travel planning, and everyday problem-solving; one dynamic has become clear: the brands that appear in AI answers are the ones that peop...
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Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data

BOSTON--(BUSINESS WIRE)--Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announces the launch of its official app in ChatGPT. This integration enables marketers, SEO teams, and marketing analysts using Semrush to access live Semrush data and intelligence directly within ChatGPT, streamlining daily tasks without requiring users to switch between applications. “Marketers today win with data and speed – they must quickly sift through large data to draw relevant...