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Perfect Corp.’s WANNA Launches Virtual Try-On for High-Heeled Shoes
NEW YORK--(BUSINESS WIRE)--WANNA, a leading provider of fashion AR virtual try-on solutions and a brand of Perfect Corp. (NYSE: PERF), announces the launch of the first-of-its-kind virtual try-on experience for high-heeled shoes. It allows online shoppers to see how the heels look on their feet and assess their shape, heel height, and overall style, which are key factors when choosing high-heeled shoes. This new experience complements WANNA’s full line of footwear virtual try-ons, which include...
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Elev8ors Celebrates National Recognition as Company of the Year and Announces Elev8 U Conference Chicago 2025
CHICAGO--(BUSINESS WIRE)--Elev8ors®, the groundbreaking virtual networking organization, is proud to announce its recognition as Company of the Year at the 2025 American Business Awards® (Stevie Awards). This prestigious honor highlights Elev8ors’ innovative approach to professional networking, placing the organization among iconic winners such as Apple, Ford, and Samsung. Hot on the heels of this achievement, Elev8ors is thrilled to launch the Elev8 U Conference Chicago 2025, an event designed...
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DoubleVerify Launches DV Authentic AdVantage, an Industry-First, AI-Powered Solution to Drive Superior Performance Across Proprietary Video Platforms
NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers to enhance performa...
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American Marketing Association San Diego Recognizes Clearpoint Agency with 2025 Sandie Award in Public Relations
SAN DIEGO--(BUSINESS WIRE)--Clearpoint Agency Wins 2025 Sandie Award for its international Public Relations campaign for OptionMetrics....
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LA Times Studios Launches Podcast ‘Rebuilding Los Angeles’
LOS ANGELES--(BUSINESS WIRE)--Today, LA Times Studios launched “Rebuilding Los Angeles,” a video podcast that explores the city’s recovery following the devastating Palisades and Eaton fires. Hosted by Spectrum News 1 anchor Kate Cagle, the weekly series will highlight the resilience of Angelenos and explore what can be learned as the city charts a path forward. The first episode is available now on all podcast platforms. Each Wednesday, Cagle will examine an aspect of the city’s recovery effor...
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NIQ anuncia uma parceria mundial com WeArisma para medir o impacto do marketing de criadores nas vendas e na percepção da marca.
LOS ANGELES--(BUSINESS WIRE)--A NIQ, empresa líder em inteligência de consumo, anunciou hoje uma parceria estratégica global com a WeArisma, plataforma líder em medição e otimização de marketing de criadores para marcas e agências. Esta aliança inovadora permitirá que anunciantes do mundo inteiro entendam o impacto do marketing pago e orgânico de criadores em todo o funil de marketing, incluindo o impacto nas vendas. A estrutura de medição permite que os profissionais de marketing adotem uma ab...
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NIQ、販売とブランド認知におけるクリエイター・マーケティングの効果測定を目的とするウェアリズマとの世界的協業を発表
ロサンゼルス--(BUSINESS WIRE)--(ビジネスワイヤ) -- 消費者インテリジェンスの大手企業であるNIQは、ブランドや代理店向けのクリエイター・マーケティングの測定・最適化プラットフォームの大手プロバイダーであるウェアリズマとの世界的な戦略的提携を発表しました。世界中の広告主は今回の画期的な提携により、マーケティング・ファネル全体にわたって、広告効果などの有料およびオーガニックのクリエイター・マーケティングの効果を把握することができるようになります。この測定フレームワークにより、マーケティング責任者はインフルエンサー・マーケティングに対してより結果を重視したアプローチをとることができ、国内外のブランドがクリエイター・エコノミーへの投資の効果を最大化することができるようになります。 この世界的協業は、NIQ独自のデータ資産と成果測定に関する専門知識、そしてウェアリズマの最先端テクノロジー・プラットフォームと世界中のクリエイターに関するインテリジェンスを組み合わせるものです。NIQのマーケティング・エフェクティブネス部門ゼネラル・マネージャーであるジェイソン・テイトは、「...
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Riassunto: NIQ annuncia una collaborazione globale con WeArisma per misurare l'impatto del creator marketing sulle vendite e sulla percezione del marchio.
LOS ANGELES--(BUSINESS WIRE)--NIQ, l'azienda leader nella consumer intelligence, oggi ha annunciato una relazione strategica globale con WeArisma, la piattaforma leader nella misurazione e ottimizzazione del creator marketing per marchi e agenzie. Il sodalizio innovativo consentirà ai pubblicitari di tutto il mondo di capire l'impatto del creator marketing nell'intero indotto del marketing, compreso l'impatto delle vendite. La struttura di misurazione consente ai pubblicitari di prendere un app...
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Samenvatting: NIQ kondigt een globale samenwerking met WeArisma aan om de impact van creator marketing op de verkoop en op merkperceptie te meten.
LOS ANGELES--(BUSINESS WIRE)--NIQ, het toonaangevende bedrijf op gebied van consumenteninformatie, kondigde vandaag een strategische globale relatie met WeArisma aan, het vooraanstaande platform voor het meten en optimaliseren van creator marketing voor merken en agentschappen. Deze baanbrekende alliantie zal adverteerders van over de hele wereld in staat stellen om de impact te begrijpen van betaalde en organische creator marketing in de volledige marketingtrechter, inclusief de impact op de v...
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NIQ宣布与WeArisma达成全球合作,衡量创作者营销对销售及品牌认知的影响
洛杉矶--(BUSINESS WIRE)--(美国商业资讯)-- 领先的消费者情报公司NIQ今日宣布与面向品牌与代理机构的领先创作者营销衡量与优化平台WeArisma建立战略性全球合作关系。此次突破性联盟将使全球广告主能够理解付费及自然创作者营销在全营销漏斗中的影响,包括对销售的影响。这一衡量框架助力营销人员采取更加以结果为导向的方式来开展网红营销,让本土与国际品牌在创作者经济中实现投资效益最大化。 此次全球合作融合了NIQ独特的数据资产与成果衡量专长,以及WeArisma领先的技术平台和全球创作者情报。NIQ营销效果业务总经理Jason Tate表示:“通过整合双方优势,我们正帮助企业对其网红营销投资做出更明智的决策。这进一步巩固了我们作为量化全球日益重要的营销渠道影响力的行业领导者地位。” WeArisma与NIQ的合作有助于加速创作者营销的规划、衡量与优化模式,助力营销人员跟上流行文化的快速变迁。WeArisma创始人兼首席执行官Jenny Tsai表示:“长期以来,营销人员无法量化创作者营销对品牌资产及销售表现的影响,导致全漏斗衡量存在重大缺口。我们很高兴与NIQ联手解决这一挑...