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Content Marketing
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Morning Brew Inc. Taps Iterable to Scale Newsletter Growth, Driving 15K+ New Subscriptions and $100K in Savings

SAN FRANCISCO--(BUSINESS WIRE)--Morning Brew Inc. leveraged Iterable to drive 15K+ new subscriptions and save $100K with AI-powered personalization and predictive insights....
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Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie®, Rubbermaid®, Coleman® and Yankee Candle®, Newell’s portfolio spans audiences and categories where brand and product awareness are paramount. The company i...
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Intuit Mailchimp Unveils Powerful New Suite of Tools at FWD: London to Help Businesses Unlock Their Customer Data

LONDON--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced at Mailchimp’s flagship event FWD: London a new suite of tools and integrations designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data. Sustainable growth has become more challenging than ever in an increasingly uncertain business environment. According to rese...
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Adrenaline and PixelFLEX Forge Strategic Partnership to Power Smarter, More Seamless Digital Display Deployments

ATLANTA--(BUSINESS WIRE)--Adrenaline, the leading brand experience company providing end-to-end solutions and spaces for innovative environments, and PixelFLEX, the leading provider of high-performance, custom LED display solutions across an array of industries, are proud to announce the formation of a strategic partnership to provide cohesive content management services for dynamic digital installations. Through this partnership, Adrenaline will serve as the preferred content management (CMS)...
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OpenWav Launches AI-Powered Music Platform, Empowering Artists to Earn, Engage, and Build Fan-Driven Movements

LOS ANGELES--(BUSINESS WIRE)--OpenWav is the next generation music platform to empower artists to monetize & engage their fan communities....
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Vudoo Research: More Than Half of US Marketers Say Commerce Media Improves Campaign Results

NEW YORK--(BUSINESS WIRE)--Charting the collapse of the traditional funnel and the rise of real-time, shoppable media experiences driving performance....
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Roku and Dentsu Reveal Key Insights for Shoppable TV Advertising Success

SAN JOSE, Calif.--(BUSINESS WIRE)--Today Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, and Dentsu are revealing new findings from a study looking at how consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers. Key insights from the research show that consumers are increasingly open to shopping directly from their TV screens, and what u...
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Introducing the New DoorDash Ads: AI-Powered Tools and Acquisition of Ad Tech Platform Symbiosys to Help Restaurants and Brands Grow

SAN FRANCISCO--(BUSINESS WIRE)--DoorDash (NASDAQ: DASH), one of the world’s leading local commerce platforms, is launching its most significant update to its advertising platform to date, introducing a new suite of AI-powered tools and announcing the acquisition of ad tech platform Symbiosys to expand offsite advertising capabilities. Symbiosys is a next-generation retail media platform that helps brands expand their reach into digital channels, such as search, social, and display, and enables...
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Stensul Adds First Draft Creation With AI: From Campaign Brief to On-Brand Email in Seconds

CHICAGO--(BUSINESS WIRE)--Stensul, the Campaign Creation Platform for enterprise marketing teams, today announced the launch of Stensul Email Generator: AI-powered, content generation for full emails, a major enhancement to Stensul AI, the company’s in-platform suite of AI capabilities. Unveiled at Salesforce Connections (CNX) 2025, this new capability allows marketing teams to instantly move from a brief to a fully produced, ready-to-review email, saving valuable production time. Stensul Email...
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NIQ anuncia uma parceria mundial com WeArisma para medir o impacto do marketing de criadores nas vendas e na percepção da marca.

LOS ANGELES--(BUSINESS WIRE)--A NIQ, empresa líder em inteligência de consumo, anunciou hoje uma parceria estratégica global com a WeArisma, plataforma líder em medição e otimização de marketing de criadores para marcas e agências. Esta aliança inovadora permitirá que anunciantes do mundo inteiro entendam o impacto do marketing pago e orgânico de criadores em todo o funil de marketing, incluindo o impacto nas vendas. A estrutura de medição permite que os profissionais de marketing adotem uma ab...