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Influencer
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PMG Expands Influencer Marketing Capabilities with Acquisition of London and New York-based Digital Voices

DALLAS & NEW YORK & LONDON--(BUSINESS WIRE)--PMG, the global independent marketing services and technology company, today announced the acquisition of London and New York-based Digital Voices, a leading influencer marketing agency known for blending data, creativity, and technology to deliver campaigns that drive measurable business outcomes. With the Influencer Marketing industry expected to increase 10x in the next 8 years, this acquisition marks a continued investment in delivering customer-...
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Adore Me Unveils Its 2026 Valentine’s Day Collection Featuring Bobbi Althoff

NEW YORK--(BUSINESS WIRE)--Adore Me, the innovative lingerie and apparel brand known for accessible price points and wide ranges of styles, today announces the launch of its 2026 Valentine’s Day Collection, fronted by viral creator and podcast host Bobbi Althoff. This year’s theme, “Leave Your Mark with Kisses,” reflects Adore Me’s fun and lighthearted approach to the holiday. The line introduces a full assortment of bras, lingerie, sleepwear, and panties that cover every moment of the season,...
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Liven Challenges Toxic Cheerfulness This Holiday Season, Calling Attention to Emotional Overload

LAS VEGAS--(BUSINESS WIRE)--The holiday season is often framed as a time of joy and celebration. Yet for many, it brings emotional overload, increased pressure, and the expectation to appear cheerful. This winter, Liven, the company behind a self-discovery app, is challenging the cultural norm of toxic cheerfulness by encouraging honest conversations about stress, expectations, and the importance of self-reflection through its campaign. “The holidays often trigger accumulated emotions we’ve lea...
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Experian and Influencer Jimmy Darts Bring Financial Empowerment and Holiday Cheer to Consumers

COSTA MESA, Calif.--(BUSINESS WIRE)--Experian® and Jimmy Darts teamed up to give consumers a meaningful boost this holiday season....
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True Religion Launches “New Year, New True” Campaign Featuring Media Personality and Entrepreneur Chelley Bissainthe and Artist/Rapper Kalan.FrFr

LOS ANGELES--(BUSINESS WIRE)--True Religion announced the launch of New Year, New True, starring media personality and entrepreneur Chelley Bissainthe and artist/rapper Kalan.FrFr....
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Experian’s New “BFF” Ad Campaign Featuring Pro Football Stars Fred Warner and Puka Nacua Highlights the Power of Friendship - On and Off the Field

COSTA MESA, Calif.--(BUSINESS WIRE)--Experian celebrates friendship, football, and financial wellness with San Francisco Linebacker Fred Warner and Los Angeles Wide Receiver Puka Nacua....
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Appriss Retail Leads Charge Against Total Retail Loss With Expanded Leadership and Industry-First Benchmark Report

IRVINE, Calif.--(BUSINESS WIRE)--Appriss Retail, the total loss solution provider for omnichannel retailers, today announced expanded initiatives and an amplified enterprise-wide strategy to help retailers quickly reclaim margin lost to returns and shrink. Building on its long-standing leadership — and fueled by surpassing $1 trillion in annual transactions protected — the company is giving retailers a clearer, more confident path to protecting revenue and strengthening growth. “Retailers are u...
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Social Media Victims Law Center Lawsuit Alleges Meta Prioritized Engagement Over Child Safety in Instagram Sextortion Deaths

SEATTLE--(BUSINESS WIRE)--The Social Media Victims Law Center, a legal advocacy organization supporting families harmed by predatory tech, has filed a wrongful death lawsuit against Meta Platforms, Inc. and Instagram over the sextortion-related suicides of 16‑year‑old M.D. from Dunblane, Scotland, and 13‑year‑old L.M. from Cumberland County, Pennsylvania, who died two days after opening his Instagram account. The lawsuit, filed in the Superior Court of the State of Delaware, alleges that newly...
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Freestyle football social media star raises close to £1m to scale ‘focus’ supplement, HP-1

LONDON--(BUSINESS WIRE)--Social media star launches HP-1 focus supplement with £1m funding. HP-1 supports focus and performance in 'the Age of Dopamine'...
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General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews

MINNEAPOLIS--(BUSINESS WIRE)--As fans gear up for playoff season, General Mills is bringing families and friends together over the love of the game with its latest “Tastes Like a Touchdown” campaign starring Justin Jefferson and Terry Crews. The new General Mills campaign highlights “Spend $30, Get $10” offer on a variety of game day snacks and meals, perfect for whichever team you’re cheering for! “On or off the field, football is all about having fun together," said Minnesota’s wide receiver,...