NIC MAP Unveils New Name, Reinforcing Leadership in Senior Housing Data

RALEIGH, N.C.--(BUSINESS WIRE)--NIC MAP, the intelligence partner trusted to power the senior living industry, debuted its new, streamlined name, tagline and logo. This change reflects the company’s ongoing commitment to providing purpose-built, market-specific data and advanced intelligence exclusively for senior housing operators, investors, developers, lenders, healthcare providers, and vendors.

The decision to simplify the name to NIC MAP underscores the organization’s core mission: to maximize senior housing outcomes by delivering actionable data that drives decision-making and shapes the future of the industry. The new tagline: “Vision for Tomorrow. Data for Today” reflects NIC MAP’s dedication to equipping clients with insights that not only address today’s needs but also shape tomorrow’s strategies.

NIC MAP Vision was originally created in March 2021 after National Investment Center for Seniors Housing & Care (NIC) acquired VisionLTC, a data analytics platform specializing in the senior housing industry. Arick Morton, former CEO of VisionLTC, continues to lead NIC MAP as Chief Executive Officer. NIC MAP is a strategic partner and affiliate of NIC.

“Through ongoing dialogue with our clients, we recognized the need for a name that reflects both our legacy and our role as the trusted intelligence partner for senior housing,” said Morton, NIC MAP CEO. “It reflects our focus on delivering the reliable, innovative data insights our clients need to make informed decisions and seize opportunities in an ever-evolving market.”

NIC MAP is the industry leader in senior housing research, data and analytics, offering features such as real-time and historical market performance tracking, extensive rate and occupancy data, and robust construction project tracking. In 2024, NIC MAP released its Senior Housing Market Outlook, highlighting a critical shortage of senior housing developments amidst rapidly growing demand. NIC MAP also launched the first-of-its-kind AI suite that was built specifically for the senior housing industry, allowing clients access to unparalleled analytics and insights to facilitate faster, more efficient decision-making by leveraging NIC MAP data.

For more information, visit www.nicmap.com.

About NIC MAP

NIC MAP believes data drives outcomes. We provide purpose-built data exclusively for senior housing, offering relevant, market-specific insights you won’t find anywhere else, and we’re empowering the senior housing industry to stay nimble and achieve optimal results. Our platform supports robust decision-making with real-time access to occupancy rates, transaction details, and construction project tracking, enabling industry leaders -- including the top senior housing operators, largest government agencies and major investors -- to navigate market complexities and capitalize on investment opportunities effectively. For more information, visit www.nicmap.com.