NIC MAP Launches Rate Intelligence as a Smarter Alternative to Traditional Market Shops

RALEIGH, N.C.--(BUSINESS WIRE)--NIC MAP, the leading provider of data for the senior housing industry, has launched its Rate Intelligence tool – a more comprehensive alternative to traditional, inconsistent, and costly secret shops. By combining verified building-level rate data with NIC MAP’s trusted occupancy data and national scale, Rate Intelligence delivers an accurate, well-rounded view of property performance across more than 4,500+ properties. It empowers operators, developers, and investors to benchmark rates, understand market dynamics, and make confident decisions fast.

By combining verified building-level rate data with NIC MAP’s trusted occupancy data and national scale, Rate Intelligence delivers an accurate, well-rounded view of property performance across more than 4,500+ properties.

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Rate Intelligence is available within the NIC MAP platform and through automated, easy-to-understand email reports delivered directly to executives, regional managers, and property teams. It includes aggregated occupancy data, verified rate insights, new supply trends, and resident demand patterns – all in one place. With Rate Intelligence, decision-makers get insights without manual research, spreadsheets, or costly third-party vendors.

It goes far beyond basic pricing comparisons by integrating verified building-level rate data with NIC MAP’s broader market data, empowering operators and investors to see how they compare within the regional and national market. Users get the full picture of what’s driving performance and informing investment research.

“Until now, operators have been forced to choose between outdated tools and incomplete data to compare rates,” said Arick Morton, NIC MAP Chief Executive Officer. “With NIC MAP Rate Intelligence, we’re bringing together all the relevant data in our platform to spotlight critical pricing shifts, emerging risks, and strategic opportunities without the time-consuming manual analysis. This tool delivers clear, actionable insights that empower executive teams, regionals, and operators to move faster and make smarter, market-aligned decisions.”

Learn more at about NIC MAP Rate Intelligence.

About NIC MAP

NIC MAP believes data drives outcomes. We provide purpose-built data exclusively for senior housing with relevant, market-specific insights you won’t find anywhere else, empowering the senior housing industry to stay nimble and achieve optimal results. Our platform offers real-time access to occupancy rates, transaction details, and construction project tracking, enabling industry leaders -- including the top senior housing operators, largest government agencies and major investors -- to navigate market complexities and capitalize on investment opportunities. For more information, visit www.nicmap.com.