Hana Becomes First RFID Company to Join the Circular Rubber Platform

SOLON, Ohio--(BUSINESS WIRE)--Hana Technologies, Inc. (Hana RFID), the global leader in the design and manufacturing of embeddable RFID tire tags, is proud to announce its membership in the Circular Rubber Platform, making it the first RFID company to join this initiative. This milestone reinforces Hana RFID’s long-standing commitment to sustainability and circularity in the tire and rubber industry.

“RFID is key to enabling a circular rubber economy. RFID enables seamless tracking from production to end-of-life recycling by connecting material and production data into each rubber product." Enrico Koggel, Co-founder of Circular Rubber Platform.

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Since 2005, Hana RFID has pioneered RFID-enabled tire traceability, supporting circularity by allowing seamless tracking from cradle to grave. Embedded during manufacturing, Hana’s RFID tire tags provide each tire with a unique digital identity, enabling full lifecycle traceability—from production and usage to recycling and repurposing.

“We are excited to join the Circular Rubber Platform as the first RFID company in this initiative,” said Val Peters, VP of Marketing at Hana RFID. “RFID technology is essential for advancing a circular economy in tire manufacturing, and we look forward to collaborating with partners across the rubber sector to drive sustainability on a broader scale.”

An RFID tire tag is a small, embedded device that uses radio frequency identification (RFID) technology to track, monitor, and manage tires. These tags create digital twins of tires, offering seamless integration with fleet management systems, inventory tracking, and other digital applications, including the European Digital Product Passport (DPP). By enabling a digital twin, Hana’s RFID solutions empower the entire tire ecosystem to optimize maintenance, improve inventory control, streamline fleet management, and develop innovative business models that enhance efficiency and sustainability.

“RFID technology is key to enabling a circular rubber economy. RFID enables seamless tracking from production to end-of-life recycling by connecting material and production data into each rubber product. It provides traceability and easy identification and allows for smart sorting of materials and efficient recycling to ensure responsible reuse, remanufacturing, recycling, and waste reduction,” said Enrico Koggel, Co-founder of Circular Rubber Platform. “We are therefore very happy to announce Hana as a new member of the Circular Rubber Platform, with the technology and experience they can provide to the platform. We look forward to sharing knowledge on RFID and working out opportunities for this technology in rubber industries that require Digital Product Passports in the near future, such as footwear.”

Joining the Circular Rubber Platform aligns with Hana RFID’s mission to drive innovation in tire traceability and promote a circular economy. Through collaboration with industry leaders, Hana aims to advance RFID adoption in sustainable tire lifecycle management, ultimately reducing waste and maximizing resource efficiency.

For media inquiries, please contact Val Peters, VP of Marketing, at vpeters@hanarfid.com or +1 330 222 6006.

About Hana

Hana Technologies, Inc. (Hana) is a global leader in advanced technology solutions focusing on RFID, dedicated to developing and manufacturing ARC-certified RFID inlays and embeddable (tire) tags. Founded in 1999 and headquartered in Solon, Ohio, USA, Hana is a proud member of the HANA Microelectronics Group. – www.hana-rfid.com

About Circular Rubber Platform

The Circular Rubber Platform is an online community of rubber specialists and companies, that come together on the topic of rubber circularity. We source the latest developments in rubber recycling and biobased raw materials, and share them centrally on the platform and during interactive webinars. In project teams, we tackle industry challenges together like silicone waste mapping and technical rubber recycling. – www.circularrubberplatform.com