Burger King® Introduces BBQ Brisket Whopper® – the First Innovation From Its New “Whopper by You” Platform
Burger King® Introduces BBQ Brisket Whopper® – the First Innovation From Its New “Whopper by You” Platform
Starting July 15, experience the new Guest-inspired BBQ Brisket Whopper*, also available as a Whopper Jr., at participating U.S. restaurants nationwide.
MIAMI--(BUSINESS WIRE)--At BK, celebrities don’t rule the menu – Guests do. That’s why this summer, Burger King is ushering in a new era of the iconic Whopper sandwich with the all-new “Whopper by You” platform that makes our Guests the star of the menu. The platform kicks off with the BBQ Brisket Whopper, a smoky, savory twist on the flame-grilled classic, inspired by what Whopper fanatics across the country have been asking for.
The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese and a sweet & golden BBQ sauce, all piled on a ¼ lb.** flame-grilled beef patty with lettuce, tomato and creamy mayo. And, for the first time, BK is offering its new Whopper innovation as a Whopper Jr., with all the same mouthwatering ingredients for those seeking a smaller taste of BBQ goodness.
“As the brand known for ‘Have It Your Way®,’ we want to continue letting our Guests tell us what they want – and when it comes to our iconic Whopper sandwich, they have a lot of ideas,” said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. “We’re excited to kick off the ‘Whopper by You’ platform with the BBQ Brisket Whopper, a flavor profile that our Guests requested and we are very excited to answer with an overwhelming ‘You Rule’!”
“Whopper by You” empowers Guests to help shape the menu at Burger King by submitting their dream Whopper creations. Whether it’s a spicy twist, a craveable remix, a cheese-loaded mashup or anything in between, all creative culinary dreams are encouraged and welcome. Plus, with your first “Whopper by You” creation, Guests can redeem*** a special Royal Perks offer assigned at random – ranging from $0.01 Whopper sandwich each week for a year to free hamburgers, cheeseburgers, or Whopper Jr. sandwiches with purchase, and more.
Starting July 15, share your dream Whopper at BK.com/WBY – because the next mouthwatering innovation could just be a “Whopper by You.”
To find your nearest Burger King restaurant or to learn more about the new BBQ Brisket Whopper and “Whopper by You” platform, visit bk.com.
*Limited time at participating US restaurants, while supplies last.
**Weight based on pre-cooked patty
***Royal Perks account registration required. Must be 18+. U.S. only. Terms apply. See bk.com/wby.
ABOUT BURGER KING®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Instagram, X and TikTok.
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