Carter Machinery Teams Up with Warhorse Racing for MotoAmerica Superbikes at VIRginia International Raceway

SALEM, Va.--(BUSINESS WIRE)--Carter Machinery is revving up for the return of MotoAmerica Superbikes to VIRginia International Raceway (VIR) August 1 – 3, 2025, through an exciting new partnership with Warhorse Racing. As part of the collaboration, the award-winning Warhorse HSBK Racing Ducati Team will hit the track on a Ducati bike featuring Carter Machinery branding.

“With our roots in southwestern Virginia, MotoAmerica’s return to VIR is the perfect chance for Carter Machinery to join the excitement,” said Craig Kahoun, Executive Vice President of Carter Machinery.

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To celebrate, Carter is putting the design in the hands of the fans. Followers will have the opportunity to vote between two custom Carter-branded bike designs, with the winning look showcased during the race weekend at VIR. Voting has already started online at https://www.cartermachinery.com/racing/. Fans who vote will be entered into a raffle to win one of two prize packs, each with four tickets to MotoAmerica Superbikes at VIR. Voting ends at midnight on July 24 and winners will be notified on July 28.

“With our roots in southwestern Virginia, MotoAmerica’s return to VIR is the perfect chance for Carter Machinery to join the excitement,” said Craig Kahoun, Executive Vice President of Carter Machinery. “Our team brings the same passion and drive to work that Warhorse Racing brings to the track, and we’re excited to give our followers a chance to be part of the ride.”

Fans are invited to a public Pre-Party Pit Stop Meet and Greet with Warhorse HSBK Racing Ducati Team’s champion rider Josh Herrin. The winning design of the Ducati + Carter bike will be revealed at this event, and fans will get to see the bike in person before Herrin takes it to the raceway that weekend for MotoAmerica Superbikes at VIR.

When: Thursday, July 31, 2025

Time: Noon – 2 p.m., lunch included

Where: Lynchburg Carter Machinery

45 Industrial Circle, Lynchburg, VA 24501

About Carter Machinery

Carter Machinery is the authorized Cat® dealer for Virginia, Maryland, Delaware and Washington, D.C., offering a full range of equipment, rental and power solutions. With over 30 locations and a 97-year track record of success, Carter Machinery empowers industries to build, connect and power communities through smart, durable equipment and service excellence.