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SANTA MONICA, Calif. & NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO) today announced a comprehensive multiyear partnership with FRE® Nicotine Pouches (NYSE: TPB), a leading pouch brand designed by users for users. The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World...

MIAMI--(BUSINESS WIRE)--Pinnacle Financial Partners (NYSE: PNFP) today announced a multiyear sponsorship agreement with the PGA TOUR’s Cadillac Championship in Miami, Florida, marking the firm’s first PGA TOUR event partnership and a significant milestone in strengthening its presence in one of the Southeast’s most dynamic markets. The three-year agreement establishes Pinnacle as the Official Bank of the Cadillac Championship, held April 29–May 3, 2026, at Trump National Doral’s Blue Monster. P...

DENVER--(BUSINESS WIRE)--Wodify and HYROX partner up to bring official HYROX Programming to independent gyms, group fitness operators, and boutique fitness studios...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, JELL-O introduces the JELL-OMETER, a first-of-its-kind device that transforms crowd noise, movement and excitement into real-time JELL-O Jiggles (Js), the new, official metric to measure the loudest and proudest sports fans. Across the world, roaring crowds have generated measurable seismic activity. Fandoms and rivalries have been debated for generations — whose crowd is louder, whose arena shakes harder, whose energy is truly unmatched, and yet, i...

NEW YORK--(BUSINESS WIRE)--Fanatics Collectibles, the National Football League and the National Football League Players Association (NFLPA) today announced Topps’ exciting return as the NFL and NFLPA’s official exclusive trading card licensee, with the brand designing and developing its first licensed football cards since 2016. As part of the multi-year deal, the NFL and NFLPA will give Fanatics Collectibles the rights to use official team logos, names, marks, helmet designs and uniforms, as we...

WELLSBORO, Pa.--(BUSINESS WIRE)--The Pine Creek Rail Trail has been named Pennsylvania’s 2026 Trail of the Year by the Pennsylvania Department of Conservation and Natural Resources (DCNR), a significant milestone for outdoor recreation and tourism in Potter and Tioga Counties. The Trail of the Year program highlights trails that demonstrate outstanding recreation opportunities, environmental stewardship, and connections to local communities. The trail is a cornerstone of the outdoor experience...

OKLAHOMA CITY--(BUSINESS WIRE)--The National Duals Invitational, a groundbreaking $1 million collegiate wrestling event sponsored by Paycom, has announced the teams earning automatic qualification for the 2026 tournament. Featuring top programs from across the country, the tournament will bring elite competition and high-stakes prize money to Tulsa this December. Automatic entry will be awarded to the top 10 teams in the final NCAA standings and the top four finishes of last year’s National Dua...

DALLAS--(BUSINESS WIRE)--Oh YAAS, the Experiential Collectibles™ company redefining the future of trading cards, today announced a five-year exclusive agreement with Bare Knuckle Fighting Championship (BKFC), the fastest-growing combat sports organization in the world. The landmark partnership grants Oh YAAS exclusive rights to produce and distribute BKFC trading cards and integrated experiential collectibles powered by Oh YAAS’ proprietary technology platform, which connects fighters directly...

WINCHESTER, Va.--(BUSINESS WIRE)--Trex Company [NYSE:TREX], the world’s largest manufacturer of wood-alternative decking, railing and high-performance outdoor living products, today unveiled the next evolution of its bold “Performance-Engineered for Your Life Outdoors™” brand platform. Featuring fresh creative and high-profile lifestyle and sports integrations, the ambitious marketing campaign puts real-life performance front and center. “‘Performance-Engineered for Your Life Outdoors’ is groun...

TORONTO--(BUSINESS WIRE)--Aga Khan Museum’s Game On! exhibition explores how games & sports connect cultures through historic & contemporary works. Opens April 3 2026, Toronto....