Joi + Blokes Launch the World’s Smartest Supplements, a First-of-Its-Kind Platform Combining Biomarker Data, Symptoms, and Personalization

NASHVILLE, Tenn.--(BUSINESS WIRE)--Joi + Blokes, a national leader in hormone health and precision longevity care, today announced the launch of its Smart Supplement program, the first platform to personalize daily supplementation using real-time symptom data and clinical-grade biomarkers. At just $149 per month, this offering redefines the $50B+ supplement market with medical-grade precision and affordability.

Millions of people waste money on supplements their bodies do not need, with no way to measure impact. Joi + Blokes solves this with a precision model that adapts to how people feel and what their labs reveal.

Smarter, Simpler, More Personal

The Smart Supplement program introduces three pathways to personalization:

• Build-Your-Own Pack for flexibility
• Symptom-Based Quiz with clinical logic
• Labs + Clinician Review for the gold standard of precision

With up to 110 biomarkers analyzed, 60+ premium ingredients, and over 3 billion possible supplement combinations, Joi + Blokes is delivering one of the most advanced personalization systems ever created. Each plan is reviewed by licensed clinicians for accuracy and safety.

“This is not a guess or a trend. It is the most precise and advanced system for supplement personalization in the industry,” said Josh Whalen, CEO and co-founder. “We are not just asking how you feel, we are showing you why, and what to do about it.”

Designed for Real Outcomes

Each daily sachet includes up to 8 capsules that support hormone balance, metabolism, inflammation, cognition, sleep, and longevity. Consumers finally get what they have been missing: not just clean ingredients, but the right ones, in the right doses, for the right person.

“Customers want clarity and control,” said Dr. Lanae Mullane, ND, Head of Clinical Innovation. “Our platform delivers both, with personalized and purposeful plans backed by data and clinical review.”

At $149 per month, this is one of the most affordable clinical-grade personalized supplement solutions available today.

New Growth Channel: B2B Partnerships

In addition to direct-to-consumer, Joi + Blokes is opening the platform to B2B collaborators in fitness, healthcare, and corporate wellness. Partners can integrate Smart Supplements into their offerings as a turnkey solution, unlocking new revenue streams while delivering measurable health outcomes to clients, members, and employees.

About Joi + Blokes

Founded by Josh and Katy Whalen, Joi + Blokes is a national virtual clinic redefining how men and women approach hormone optimization, weight loss, diagnostics, and longevity. To learn more or explore B2B collaboration opportunities, visit www.joiandblokes.com, and follow @joiwomenswellness and @getblokes on Instagram to explore personalized care, diagnostic testing, and advanced hormone therapies for men and women nationwide.