ASA Launches AI-Driven Suite to Help Credit Unions and Banks Strengthen Engagement, Simplify Data, and Deliver Smarter Financial Wellness Tools

PROVO, Utah--(BUSINESS WIRE)--ASA has unveiled a new suite of artificial intelligence–powered products – ASA Net Worth, ASA One View, and ASA Forecast – created specifically to help credit unions and banks address today’s toughest challenges: deepening user engagement, reducing friction in digital experiences, and driving financial wellness through data intelligence.

As user expectations shift toward real-time visibility, personalized insights, and frictionless budgeting tools, many financial institutions are seeking technology partners that combine open finance connections and AI automation fully embedded inside of digital banking. ASA’s new solution helps credit unions and banks compete with big banks while maintaining the trust, community focus, and compliance that make community financial institutions unique.

ASA Net Worth gives users a comprehensive, continuously updated financial profile – connecting banking accounts, loans, investments, crypto assets, and real estate through secure APIs. Financial institutions can leverage these real-time insights to streamline lending, enhance financial counseling, and validate debt-to-income and cash flow trends instantly.

“This level of transparency can accelerate loan decisions and improve financial literacy,” said Landon Glenn, CEO at ASA. “It’s about empowering consumers with data that truly reflects their financial health.”

Financial institutions can now offer users a single intelligent dashboard within ASA Vault, the embedded ASA One View – a game-changing experience that replaces the need to switch between multiple apps or accounts. The AI-powered agent automatically aggregates, categorizes, and cleanses transaction data across all financial institutions, presenting an instant snapshot of spending habits, monthly trends, and budgeting performance.

“ASA One View gives users a 360° understanding of their finances, empowering them to make smarter decisions while allowing credit unions and banks to deepen digital engagement and trust,” continued Glenn.

With ASA Forecast, credit unions and banks can help users see the road ahead. The AI agent anticipates every transaction over the next 60 days – predicting balances, bills, and deposits automatically. This eliminates the need for cumbersome spreadsheets and helps users proactively manage cash flow and avoid overdrafts.

“ASA Forecast strengthens the bond between financial institutions and their clients by helping them plan, not just react,” said Troy Maas, CTO at ASA. “It transforms predictive analytics into a personalized financial coach.”

ASA’s mission is to strengthen community networks by giving credit unions and banks access to cutting-edge technology – without compromising user privacy or regulatory security. The company’s platform was designed to integrate seamlessly with existing systems, allowing institutions to innovate confidently within a trusted framework.

“Our AI-driven solutions are designed to make life simpler for consumers while creating new opportunities for financial institutions to grow relationships and revenue,” said Maas. “It’s about keeping financial institutions at the center of financial innovation.”

About ASA

ASA is an open finance technology company that partners with credit unions and banks to enable secure, compliant, and account holder-centric innovation. Through AI-powered insights and data connectivity, ASA helps financial institutions deliver fintech-grade digital experiences that drive loyalty, trust, and measurable financial wellness. Learn more at www.asavault.com.