Red Rocks Credit Union Partners with My First Nest Egg to Help Member Families—and Local Students—Build Healthy Money Habits Early

LITTLETON, Colo.--(BUSINESS WIRE)--As families navigate rising costs and increasingly complex financial decisions, Red Rocks Credit Union is expanding its commitment to financial wellness through a new partnership with My First Nest Egg, a family-first financial education platform designed to help parents and children build healthy money habits together from an early age.

Through the partnership, Red Rocks will offer its members access to a co-branded My First Nest Egg experience, a guided, family-first approach to financial learning that includes interactive lessons, conversation prompts, hands-on activities, and real-life money moments parents can use at home. Early outreach around the program has already generated more than 3,000 impressions, an encouraging early signal that member families are eager for practical tools to start meaningful conversations about money at home.

In addition to supporting families directly, the program will roll out this spring in partnership with several Colorado schools, including Saddle Ranch Elementary, Eldorado Elementary, and Bear Canyon Elementary. The school-based rollout is designed to complement learning at home and reinforce foundational money concepts in classroom settings.

The program is designed to fit naturally into everyday routines, helping kids practice skills like saving, goal-setting, and thoughtful spending through allowance decisions, family purchases, and everyday choices.

“Most parents want to teach their kids about money, but they don’t always know where to start,” said Ahilya George, Vice President of Marketing at Red Rocks Credit Union. “This partnership gives families simple ways to build those habits early, using everyday moments they’re already having at home."

Unlike traditional financial literacy programs that rely on one-time lessons, My First Nest Egg emphasizes parent-led learning that evolves as a child develops. Monthly themes and seasonal activities help families turn everyday moments into opportunities to build positive money habits.

“Parents don’t need to be financial experts to teach healthy money habits,” said Nicolle Hood, Co-Founder and CEO of My First Nest Egg. “When families have simple, approachable tools, money conversations happen more often and with less stress. Partnering with Red Rocks Credit Union allows us to support families in a way that feels realistic, supportive, and meaningful.”

My First Nest Egg is used by families, educators, and financial institutions across the country to support early financial learning in homes and classrooms.

With Financial Literacy Month approaching in April, Red Rocks Credit Union is introducing the program now to give families time to begin building habits before the broader national conversation begins.

By investing in early financial education for its members, Red Rocks Credit Union continues its mission to Enriching Lives™, extending financial wellness beyond traditional banking services and into the home where lifelong habits begin.

About Red Rocks Credit Union

Red Rocks Credit Union has been serving Colorado communities since 1979 with a mission to enrich lives through personalized financial solutions, compassionate service, and community leadership. Based in Littleton, Red Rocks serves nearly 18,000 members across Arapahoe, Douglas, and Jefferson counties, offering both in-person support and modern digital banking tools, including a mobile app and robust online services. As a member-owned, not-for-profit financial cooperative, Red Rocks is committed to helping individuals and families thrive at every stage of life. The credit union’s leadership has been recognized with honors, including the Titan 100 Award, as well as recognition from FinAI News and the ColoradoBiz C-Level Awards, reinforcing the credit union’s trusted, community-first approach to service. For more information, visit www.redrocks.org.

About My First Nest Egg

My First Nest Egg is a digital financial education platform for children ages 3–13. Built by parents, educators, and child-development experts, the program helps families teach kids about saving, spending, earning, and giving through interactive tools, app-based experiences, and engaging educational content. The company partners with financial institutions to deliver financial education in a way that’s modern, inclusive, and fun. Learn more at www.myfirstnestegg.com.