Circle K Turns Up the Heat with New Flamin’ Hot® Boneless Wings

CHARLOTTE, N.C.--(BUSINESS WIRE)--Circle K is dropping the flavor collaboration fans have been waiting for. The global convenience retailer today announced its first-ever national hot food collaboration with a major brand, launching the new Flamin’ Hot® boneless wings in a landmark partnership with PepsiCo/Frito-Lay. This spicy release brings the iconic, fiery heat of crowd-favorite Flamin' Hot® to Circle K's hot food menu for the first time, cementing the brand’s reputation as a destination for must-try food innovations.

This spicy release brings the iconic, fiery heat of crowd-favorite Flamin' Hot® to Circle K's hot food menu for the first time, cementing the brand’s reputation as a destination for must-try food innovations.

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From snack aisles to social media feeds and online challenges, the Flamin' Hot® flavor trend has become a cultural phenomenon. Now, this collaboration puts that legendary flavor conveniently into the hands of Circle K customers for the first time as a hot, sharable meal. The launch marks a significant step in Circle K’s strategy to deliver culturally relevant and must-try food and beverage options.

“We’re always listening to our customers and know they’re looking for bolder, spicier flavors, so teaming up with Frito Lay on this first-of-its-kind Flamin’ Hot menu offering was a no-brainer," said Gary Brant, Vice President of Food, U.S., for Circle K. "This partnership is a perfect example of where we’re taking the food experience at Circle K. It sets a new benchmark for the kind of exciting flavors customers can expect from us.”

The Flamin' Hot® brand brings its own star power and a famously passionate fanbase to the partnership. The result is a must-try experience designed to create buzz and inspire a trip to Circle K.

“Consumers are always looking for the next flavorful bite, and Flamin’ Hot® keeps bringing the heat,” said Janelle Rowe, Senior Vice President of Foodservice at PepsiCo. “Our partnership with Circle K lets fans experience that unmistakable Flamin’ Hot® flavor beyond the snack aisle. Flamin’ Hot® Boneless Wings are bold, fiery, and made to spice up every stop.”

The Flamin’ Hot® boneless wings are available now at participating Circle K locations nationwide before expanding to other retail outlets in September. Customers are encouraged to get their first taste while it's hot and share their experience by tagging @circlekstores on Instagram, Facebook and TikTok and @flaminhot on Instagram, X and TikTok.

To find a store near you, visit www.circlek.com/store-locator.

About Alimentation Couche-Tard Inc.

Couche-Tard is a global leader in convenience and mobility, operating in 27 countries and territories, with close to 17,300 stores, of which approximately 13,200 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People's Republic of China. Approximately 149,500 people are employed throughout its network.

About PepsiCo.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.