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Basketball
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Shaquille O’Neal and General Mills Search for America’s Biggest Cereal Fans, Offering Big Prizes and Exclusive Merch

MINNEAPOLIS--(BUSINESS WIRE)--From Cinnamon Toast Crunch loyalists to Lucky Charms obsessives, General Mills cereals have inspired devoted fans for generations. And now, those fans have something BIG to rally around. General Mills is passing the ball to sports legend and cereal superfan Shaquille O’Neal, to bring his big personality and love of competition to the first ever Biggest Fan Contest — inviting fans to prove their cereal devotion for the opportunity to win epic prizes, exclusive merch...
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Cann Partners with Dwyane Wade to Launch Golf-Inspired Half & Half Flavor Collection

LOS ANGELES--(BUSINESS WIRE)--Cann, a pioneer THC beverage company transforming social drinking, has teamed up with NBA legend, Dwyane Wade, to launch a brand-new Half & Half line. The Half & Half will debut in two varieties: 3mg THC and 0MG THC. 0MG (pronounced OMG) collection is Cann’s first-ever zero THC line; Half & Half will join the current lineup of Blood Orange Cardamom & Lemon Lavender. As an avid golfer, the Half & Half flavor is inspired by the classic golf course...
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KSHSAA Partners with The Good Game to Power Interscholastic Activities Across Kansas High Schools

TOPEKA, Kan.--(BUSINESS WIRE)--The Kansas State High School Activities Association (KSHSAA) and The Good Game announced a new partnership designed to support a safer, more compliant and centralized approach to interscholastic activities. The partnership brings together KSHSAA’s statewide network of schools, administrators, students, and families with The Good Game’s sports technology platform to simplify registration, participation, and activity administration.The Good Game gives KSHSAA member s...
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Axum Capital Partners Announces Acquisition of BARCODE

CHARLOTTE, N.C.--(BUSINESS WIRE)--Axum Capital Partners (“Axum”) today announced that the firm has agreed to acquire a controlling interest in BARCODE, a better-for-you, performance hydration brand, in partnership with NBA All-Star Victor Wembanyama. "I'm incredibly excited to partner with Axum and look forward to working closely with the team as we execute BARCODE’s next chapter of growth," said Wembanyama. "I believe we have a great opportunity to establish a leading transformative hydration...
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Yahoo Finance Host & Entrepreneur Ross Mac Brings 4th Annual Maconomics Wealth Summit to the Obama Presidential Center

CHICAGO--(BUSINESS WIRE)--Yahoo Finance Host & Entrepreneur Ross Mac Brings 4th Annual Maconomics Wealth Summit to the Obama Presidential Center August 28th - 30th...
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Russell Westbrook's Why Not? Foundation Welcomes the Next Class of Campers to Its 13th Annual Free Summer Basketball Camp Returning to South LA and to Altadena, Where Families Continue to Rebuild After the Eaton Fire

LOS ANGELES--(BUSINESS WIRE)--The Russell Westbrook Why Not? Foundation, the nonprofit Russell founded in 2012 to create opportunity for young people across Greater Los Angeles, today announced its 13th annual free summer basketball camp, taking place Thursday, July 30, at Jesse Owens Park in South Los Angeles and Friday, July 31, at Loma Alta Park in Altadena. Children ages 7 to 14 will spend time on the court with Russell personally, at no cost to their families. Since the first Why Not? Baske...
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Basketball Legend Scottie Pippen and Futurist Dr. Peter H. Diamandis to Headline QAD | Redzone Champions of Manufacturing 2026

MIAMI--(BUSINESS WIRE)--QAD | Redzone, the company behind the world’s leading AI-powered platform for manufacturers, announced that six-time NBA champion and Basketball Hall of Famer Scottie Pippen and renowned futurist, entrepreneur, and XPRIZE founder Dr. Peter H. Diamandis will headline Champions of Manufacturing 2026, the company’s flagship event for manufacturing leaders, taking place September 21–23 in Chicago. At a moment when artificial intelligence is reshaping every industry, manufact...
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CW Advisors Partners With WNBA Star Tina Charles to Advance Purpose-Driven Wealth and Legacy Planning

BOSTON--(BUSINESS WIRE)--CW Advisors, LLC (“CWA”) today announced a new partnership with WNBA legend, entrepreneur and philanthropist Tina Charles, reflecting the firm's focus on helping clients align their wealth with the lives, businesses and legacies they are building. The firm has also named her nonprofit, Hopey's Heart Foundation, as its 2026 philanthropic partner. Founded by Charles in memory of her late aunt, Maureen "Hopey" Vaz, Hopey's Heart Foundation raises awareness about sudden car...
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Barbie® Celebrates Basketball Superstar Angel Reese with a Barbie Signature Doll and Matching Reebok Angel Reese 1 Basketball Shoes

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is introducing a doll in the likeness of professional basketball superstar, entrepreneur, and philanthropist Angel Reese, celebrating her influence on sport, business, fashion, and culture while empowering the next generation of girls to dream without limits. Dressed in signature Barbie style, the doll debuts in Reebok Angel Reese 1 Basketball Shoes in Barbie pink, with a matching pair available for fans....
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NBA® 2K27 Cover Athletes Revealed: Victor Wembanyama, Caitlin Clark, and Derrick Rose

NEW YORK--(BUSINESS WIRE)--Today, 2K officially announced the cover athletes for NBA 2K27, the latest iteration of the NBA video game franchise developed by Visual Concepts and published by 2K. Victor Wembanyama, the San Antonio Spurs Center who made history as the NBA’s first-ever unanimous Defensive Player of the Year, will grace the cover of the Standard Edition. Indiana Fever Guard, 2024 Kia WNBA Rookie of the Year, three-time WNBA All-Star starter, and player who has transformed the landsc...