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NEW YORK--(BUSINESS WIRE)--Anheuser-Busch (NYSE: BUD), – a leading American manufacturer, the nation’s top brewer and one of the fastest-growing spirits companies – and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”), Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”), and Sphere Entertainment Co. (NYSE: SPHR) (together, the “MSG Family of Companies”) announced today an expanded, multi-year sponsorship that showcases the company as an Official Sponsor ac...

SAN FRANCISCO--(BUSINESS WIRE)--Nex, maker of Nex Playground, today announced a new partnership with Dude Perfect, the leading creator-led entertainment company....

OKLAHOMA CITY--(BUSINESS WIRE)--Paycom Software, Inc. (NYSE: PAYC) (“Paycom”), a leading provider of comprehensive, cloud-based human capital management software, announced a new multiyear partnership with NBA champion and All-Star Jalen (JDub) Williams. The partnership will kick off with Williams starring in Paycom’s latest campaign promoting its groundbreaking command-driven AI engine, IWant. The Answers campaign can be seen across TV, digital, social and print platforms, with its commercial...

NEW YORK & SINGAPORE--(BUSINESS WIRE)--The New York Liberty and Ant International’s Alipay+, a leading cross-border fintech services platform based in Singapore, today announced a multiyear partnership, making Alipay+ an Official Sponsor and Innovation Partner for Sustainability of the New York Liberty. Through this partnership, Alipay+ and the Liberty will jointly support community programs designed to advance community empowerment, environmental sustainability and youth development across New...

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial (NYSE: LNC) today announced a first-of-its-kind agreement with FOX Sports, becoming the inaugural Game Break sponsor for the Women’s Sports Desk featured in the network’s live women’s college basketball coverage. The multi-year sponsorship reflects Lincoln’s commitment to amplifying visibility for women’s athletics and championing financial confidence and empowerment through broader audience connections. Lincoln’s sponsorships strategy is focused...

NEW YORK--(BUSINESS WIRE)--Sports Illustrated® announced the return of its Sportsperson of the Year celebration to Las Vegas on Tuesday, January 6, 2026 at Wynn Las Vegas...

NEW YORK--(BUSINESS WIRE)--SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced that Shark Beauty™, in partnership with Horizon Sports & Experiences (HS&E) and FOX Sports, is proud to celebrate the return of the Shark Beauty™ Women’s Champions Classic, a premier early-season women’s college basketball showcase. The event will air live on FOX Saturday, December 20th. This marquee event on the college basketball calendar, which enjoys maximum exposu...

PARIS--(BUSINESS WIRE)--SkillCorner, the leading provider of AI-driven sports tracking and contextual performance data, today announced a $60 million growth investment from Silversmith Capital Partners, a Boston-based growth equity firm focused on backing exceptional founder-led technology and healthcare businesses. The partnership marks a major milestone for SkillCorner as it deepens its presence in key markets and builds on its leadership in AI-driven sports intelligence. With Silversmith’s b...

PARIS--(BUSINESS WIRE)--SkillCorner, leader mondial de la production assistée par IA de données de tracking et de performance, annonce aujourd’hui un investissement de 60 millions de dollars de la part de Silversmith Capital Partners, société de capital-développement basée à Boston spécialisée dans l’accompagnement d’entreprises à fort potentiel de la tech et de la santé. Il s’agit d’une étape majeure qui va permettre à l’entreprise française de renforcer sa présence sur ses marchés et plus lar...

NEW YORK--(BUSINESS WIRE)--StubHub, the world’s leading marketplace for live event tickets, today announced a new wave of Direct Issuance partnerships that deepen its local footprint across key U.S. markets and expand fan access to some of the year’s most anticipated sports, music, and cultural events. These new collaborations span multiple genres and regions — from Washington, D.C.’s “Duel in the District”, to Southern California’s BeachLife Festival, to the beloved national tour of Nutcracker...