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WASHINGTON--(BUSINESS WIRE)--The U.S. recreational boating market enters 2026 in a position of relative stability, supported by steady boating activity and continued demand across accessible segments, according to new data released today by the National Marine Manufacturers Association (NMMA), which represents approximately 85% of the U.S. market for recreational boat, marine engine and accessory manufacturers. NMMA estimates total new powerboat retail unit sales, which include traditional powe...

BENTON, Ky.--(BUSINESS WIRE)--Major League Fishing (MLF) announced today that D.G. Yuengling & Son, Inc., the Oldest Brewery in America, has signed a multiyear agreement to become an Official Sponsor of Major League Fishing beginning in the 2026 season. The agreement brings one of the nation’s most enduring and recognizable beer brands into the MLF ecosystem with a broad slate of on-site activations, event integrations and co-branded consumer promotions. A cornerstone of the partnership wil...

MINNETONKA, Minn.--(BUSINESS WIRE)--Travis Tuma, currently Rapala VMC USA VP of Sales, will succeed Marcus Twidale as President of Rapala VMC USA effective January 1st, 2026....

NEW YORK--(BUSINESS WIRE)--Hyperscience, a market leader in enterprise AI infrastructure software, focused on Intelligent Document Processing (IDP), today announced that Pure Fishing, selected the Hyperscience Hypercell Platform to automate and streamline its invoice processing operations across its global finance function. As one of the world’s largest fishing tackle and outdoor recreation companies, Pure Fishing manages a high volume of supplier invoices globally each month, spanning multiple...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure gives anglers the ability to switch it up and adapt its color in seconds, with no downtime and or retying...

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Rightwaters will repower and support The University of Georgia’s® (UGA®) Marine Extension and Georgia Sea Grant fleet, which works to improve the environmental, social and economic health of the Georgia coast through research, education and extension, over a 5-year period. Yamaha Rightwaters recently provided three Yamaha 150-horsepower outboards in 2025 and will continue to provide outboard power in 2026 and 2027 with one Yamaha 90-horsepower outboard, on...

WASHINGTON--(BUSINESS WIRE)--The Make America Fish Again (MAFA) coalition, representing America’s leading sportfishing advocates and coastal business owners, today announced it has sent a formal letter to President Donald J. Trump urging him to issue an Executive Order banning industrial-scale forage fishing in U.S. waters. The letter calls on the President to protect the foundation of America’s ocean ecosystems — small “forage” species such as menhaden, that sustain larger fish, seabirds, and...

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today that its assortment of exclusive Field & Stream products has arrived. A full lineup of hunting gear and equipment, premium dog products and apparel and accessories is now available in stores and online at TractorSupply.com/FieldandStream. Tractor Supply and Field & Stream first announced a multi-year, strategic licensing partnership in Janu...

JACKSBORO, Texas--(BUSINESS WIRE)--The Mock Ranches Group, a leading Texas real estate team with Keller Williams Realty, is proud to announce the exclusive listing of Lake Godstone, a premier 188-acre recreational property and lodge located just outside of Jacksboro, Texas. Priced at $6,000,000, Lake Godstone offers an exceptional opportunity to own a turnkey outdoor destination featuring a private lake, extensive lodging options, and proven revenue potential. Nestled in the rolling hills of No...

KETCHUM, Idaho--(BUSINESS WIRE)--First Lite, a leading technical hunting apparel brand, announced today that all-star pro baseball player, Kyle Schwarber has joined as the company’s first pro baseball ambassador. A lifelong outdoorsman raised in Ohio, Schwarber spends his off-season pursuing whitetail deer, working the land on his family farm, and supporting his community through his charitable foundation, Neighborhood Heroes. His authentic connection to hunting culture and relentless approach...