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On Location Releases Super Bowl LXI Hospitality Packages Featuring Once-In-A-Lifetime Experiences and Guaranteed Seat Locations

NEW YORK--(BUSINESS WIRE)--Football, culture, and spectacle are set to collide in Los Angeles at Super Bowl LXI on February 14, 2027, and ticket packages from On Location, the Official Hospitality Provider of the NFL, are now available. Fans can secure a guaranteed seat location for the Super Bowl through these packages that feature premium tickets combined with elevated hospitality, exclusive entertainment including official gameday pregame parties on Super Bowl campus, and curated one-of-a-kin...
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Caesars Sportsbook Has “Had Some Work Done” Ahead of Football Season

LAS VEGAS--(BUSINESS WIRE)--Caesars Sportsbook has a confession to make heading into football season: it’s had some work done.Quite a bit, actually.To spread the word, Caesars Sportsbook is launching a new advertising campaign featuring Clay Matthews, who appears noticeably different after “having some work done” himself. In a series of spots, Matthews proudly embraces a dramatically enhanced new look inspired by today’s makeover and “looksmaxxing” trends while showcasing a Caesars Sportsbook ap...
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The Crown Media Network and The Park Team up for the 26-27 Bengals Season at The Banks

CINCINNATI--(BUSINESS WIRE)--The Crown Network and The Park today announced a major season-long partnership that will bring two exciting entertainment brands together at the center of Bengals game day. For the duration of the 2026-2027 Cincinnati Bengals season, The Crown Network will take over The Park at The Banks, transforming the popular bar and restaurant into a home for Crown programming, talent, fans and special experiences. Throughout the season, fans can expect a number of live shows,...
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Aramark Sports + Entertainment Kicks Off 2026 NFL Season Across Eight NFL Stadiums With New Menu Items, Enhanced Premium Experiences, and Local Partnerships

PHILADELPHIA--(BUSINESS WIRE)--With the 2026 NFL season just days away, Aramark Sports + Entertainment (NYSE: ARMK) announced a slate of new premium hospitality experiences, innovative food and beverage concepts, expanded local partnerships, and exclusive retail offerings across its eight NFL partner venues. Driven by chef-curated menu creations, collectible souvenirs, community collaborations, and reimagined premium spaces, Aramark's new lineup reinforces its commitment to delivering memorable...
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Dawn® and Cascade® Team Up with Ann Michael Maye to Make Game Day Cleanup Fast and Easy and Give Fans a Chance to Score a Trip to Super Bowl LXI

CINCINNATI--(BUSINESS WIRE)--As the 2026 NFL season kicks off, Dawn and Cascade, the Official Dish Cleanup Partners of the NFL, are drafting “First Lady of New England” Ann Michael Maye to help fans enjoy all the messy meals, game day spreads and holiday cooking, without dreading the cleanup that follows. From prepping her husband’s favorite lucky pregame snack and watching games at home to baking family recipes for the holidays, Maye will share how she relies on Dawn and Cascade to sideline th...
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Brooks Running and the Seattle Seahawks Join Forces to Bring the Spirit of Running to Gameday

SEATTLE--(BUSINESS WIRE)--Brooks Running and the Seattle Seahawks have joined forces in a new Pacific Northwest partnership that brings the spirit of running to gameday....
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U.S. Bank introduces new campaign featuring San Francisco 49ers running back Christian McCaffrey

MINNEAPOLIS--(BUSINESS WIRE)--U.S. Bank today launched a new marketing campaign featuring San Francisco 49ers running back Christian McCaffrey....
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Atlanta Wins. Papa Johns Delivers. Papa Johns Named Official Pizza Partner of the Atlanta Falcons and Atlanta United

ATLANTA--(BUSINESS WIRE)--Papa Johns today announced a new multiyear partnership with AMB Sports and Entertainment (AMBSE), becoming the Official Pizza Partner of the Atlanta Falcons and Atlanta United. Papa Johns and AMBSE will collaborate on fan-focused experiences, special promotions and community initiatives designed to celebrate Atlanta's passion for sports and bring fans together all year long. “Few cities bring the energy, pride and passion that Atlanta does. With one of the Papa Johns R...
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Blue Buffalo Launches New Limited-Edition Game Day Nudges® and Health Bars® Touchdown Treats for Football Season

MINNEAPOLIS--(BUSINESS WIRE)--As sports fans across the country gear up for another football season, Blue Buffalo is helping dogs get in on the tailgate action, too, with limited-time treats: Game Day Nudges and Health Bars Touchdown Treats."Game day is a whole-family occasion, and for many households, that includes their dog,” said Ashley Soukup, Business Unit Director for Cat Feeding and Dog Treating at General Mills. “We created Game Day Nudges and Health Bars Touchdown Treats to give pet par...
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Alvies Boot Company and Vince Young Launch “The VY” Collaboration

AUSTIN, Texas & DALLAS--(BUSINESS WIRE)--Alvies Boot Company, the home of Austin Originals Made with Soul, today launched The VY, a limited, hand-numbered cowboy boot developed in collaboration with former NFL quarterback and University of Texas legend Vince Young. Arriving on the heels of his Netflix documentary, Untold: The Testimony of Vince Young (currently trending as a “Top 10 to Watch” on the platform), the boot is available now at Alvies' online store and the company’s Bespoke Western r...