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Androvett Sweeps Top Legal Marketing Honors in Annual Texas Lawyer Survey

DALLAS--(BUSINESS WIRE)--Androvett Legal Media & Marketing reaffirmed its standing among Texas’ preeminent public relations and marketing firms serving the legal industry, making a clean sweep of the top marketing honors in Texas Lawyer’s “Best Of 2026” awards. Nominated for Best PR/Legal Marketing Firm, Best Online/Social Media Marketing Provider and Best Law Firm Marketer Customer Service, Androvett earned first-place rankings in each category across all three of Texas’ largest legal mark...
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Vested Acquires Watermark, Strengthening Public Affairs and Regulatory Offering and Growing Washington, D.C. Presence

NEW YORK--(BUSINESS WIRE)--Vested, the leading financial services communications and marketing agency, today announced the acquisition of Watermark, a Washington, D.C.-based public affairs and special situations firm founded by Zack Condry. The deal formally integrates Watermark’s public affairs, regulatory communications, crisis response, and investor relations capabilities into Vested’s platform and expands the firm’s team and footprint in Washington, D.C. Condry, who has spent more than 20 y...
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Litera Awarded Customer Intelligence Platform of the Year in 2026 MarTech Breakthrough Awards Program

CHICAGO--(BUSINESS WIRE)--Foundation Proactive, powered by Postilize, helps law firms turn client signals into timely business development opportunities...
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Viant Named CTV Innovation Leader

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology today announced that it has been selected as winner of the “CTV Innovation Award” by MarTech Breakthrough....
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Amid YouTube Auction Changes, Zefr Launches Opti to Help Demand Gen and Performance Max Advertisers Optimize Media More Effectively

LOS ANGELES--(BUSINESS WIRE)--Zefr, a leader in AI-powered responsibility across walled gardens, today announced the launch of Opti, a new solution designed to help brands maintain control over media costs while maximizing the performance of YouTube Demand Gen and Performance Max campaigns. Opti arrives ahead of YouTube’s August 17 changes to target bid optimization. It is designed to help advertisers running lower-funnel and conversion-focused campaigns minimize potential bidding friction and...
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Clutch Report: The 2026 World Cup Revealed What Actually Makes Brand Marketing Work

WASHINGTON--(BUSINESS WIRE)--Clutch today released new research on how consumers engaged with brand marketing during the 2026 FIFA World Cup. The survey of 552 U.S. consumers finds that 40% said this year's ads were more memorable than previous years but 46% said no campaign made them want to buy anything. "Every brand had access to the same captive, emotionally invested audience," said Anna Peck, Clutch analyst. "Adidas built one ownable idea and executed it everywhere. Nike earned sponsorship...
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Friday Night 5G Lights de T-Mobile vuelve aún más grande y con más de $8 millones en premios

BELLEVUE, Washington--(BUSINESS WIRE)--T-Mobile (NASDAQ: TMUS) anunció hoy el regreso de Friday Night 5G Lights para su tercera temporada, lo que les da a las high schools de pueblos y ciudades pequeñas a lo largo del país aún más oportunidades para celebrar a sus comunidades y competir por premios que pueden marcar una verdadera diferencia. La competencia aumenta a más del doble las oportunidades de ganar de las high schools, con más de $8.4 millones en premios, un nuevo formato de eliminatori...
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T-Mobile's Friday Night 5G Lights Returns Bigger Than Ever with Over $8 Million in Prizes

BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile (NASDAQ: TMUS) today announced the return of Friday Night 5G Lights for its third season, giving small-town high schools across America more opportunities than ever to celebrate their communities and compete for prizes that can make a meaningful difference. This year's competition more than doubles schools' opportunities to win, with over $8.4 million in total prizes, a new divisional bracket format and the return of the $1 million football field upgra...
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Intentsify Named “Customer Data Solution of the Year” in 2026 MarTech Breakthrough Awards Program

WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify, a global provider of B2B intent data and signal-based go-to-market solutions, today announced that it has been selected as winner of the “Customer Data Solution of the Year” award in the 9th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales, and advertising technology industry. Most intent data serves one use case well and fa...
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Matter Clients Win Two 2026 Pinnacle Awards for Outstanding Campaign Results

BOSTON--(BUSINESS WIRE)--Matter, an award-winning B2B tech and consumer PR agency supported by high‑impact marketing and creative, has earned two Pinnacle Awards 2026 Marketing & Communications honors for its clients, recognizing innovative campaigns that drive measurable results. “These award wins are evidence that our best work happens when our teams come together to solve real challenges for our clients with fresh ideas and expert execution,” said Scott Signore, Principal and CEO of Matt...