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Baby/Maternity
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Cradlewise Brings Its Award-Winning Smart Crib to Amazon in Time for Mother's Day

SAN FRANCISCO--(BUSINESS WIRE)--Cradlewise is now on Amazon. It's offering a $90 manufacturer's coupon for purchases made on Amazon from April 10 through May 15....
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Inito Launches InSight Wireless Reader, the Most Precise At-Home Fertility Reader, Trained on Over 40M Datapoints

HOUSTON--(BUSINESS WIRE)--Inito, a technology company focused on at-home diagnostics, today announced the official launch of InSight Wireless Reader, a Wi-Fi enabled fertility hormone reader designed to deliver the most precise fertility hormone measurements from the comfort of home1. Powered by patented Spectral Mapping technology, InSight Wireless Reader measures four key fertility hormones on a single fertility strip: estrogen (E3G), LH, PdG (a urine metabolite of progesterone), and FSH. “Wh...
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P&G Recommends Stockholders Reject Mini-Tender Offer by Potemkin Limited

CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced that it has been notified of an unsolicited “mini-tender” offer by Potemkin Limited (Potemkin) to purchase up to 10,000 shares of the Company’s common stock at a price of $100.00 per share. The $100.00 per share offer price represents an approximately 30% discount to the closing price of $143.16 on March 24, 2026, the last trading day prior to the date of the offer. P&G shareholders who tender their shar...
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Owlet Dream Duo™ 3 Named 'Best for Monitoring Baby's Health' in PARENTS 2026 Best for Baby Awards

LEHI, Utah--(BUSINESS WIRE)--Owlet, Inc. (NYSE: OWLT), the pioneer of smart infant monitoring, today announced that Dream Duo 3 is named ‘Best for Monitoring Baby's Health’ in the PARENTS 2026 Best for Baby Awards. The recognition underscores Owlet’s position as a leader in connected infant monitoring, providing clinically-informed wellness and sleep insights. The PARENTS Best for Baby Awards is the definitive guide to the best new baby gear, as well as the top products designed to help caretak...
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Owlet Announces CEO Transition; Board Reaffirms Q1 2026 Guidance and Long-Term Growth Opportunity

LEHI, Utah--(BUSINESS WIRE)--Owlet, Inc. (“Owlet” or the “Company”) (NYSE: OWLT), the pioneer of smart infant monitoring, announced today that Jonathan Harris has resigned as President and Chief Executive Officer, effective immediately. The Board thanks Jonathan for his leadership and dedicated service to the Company and families worldwide. Kurt Workman, current Executive Chair of the Board, co-founder, and former CEO, will rejoin as President and Chief Executive Officer to lead the Company and...
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Carter’s and Umbro Bring the World’s Game to Its Youngest Fans with Limited-Edition Soccer Kits

ATLANTA--(BUSINESS WIRE)--Carter’s Inc. (NYSE:CRI) and the Umbro brand are bringing the world’s game to its smallest fans. Today, the two heritage brands announced a limited-edition collaboration inspired by the world’s most popular sport, launching April 6. Timed to the growing excitement around global soccer, the Carter’s x Umbro collection celebrates the energy of the beautiful game through the eyes of its youngest fans as they witness one of the biggest moments in international sports. Root...
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FEIHE Officially Approved to Enter Indonesian Market: The First Formula Milk with Fresh Milk as Main Ingredient

JAKARTA, Indonesia--(BUSINESS WIRE)--Feihe, a leading Chinese infant formula brand, has officially received approval for its “AceKid Activegro” series to enter the Indonesian market. This marks the first formula milk product in Indonesia to use fresh milk as its core ingredient. Prior to this, Feihe entered the Philippine market in 2025 and has since expanded to nearly 500 retail outlets. Indonesia enforces stringent regulatory standards for imported infant food products. This approval serves a...
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Biom Brings One-Handed, One-Wipe Dispensing to a Category Ready for a Rethink

CHARLESTON, S.C.--(BUSINESS WIRE)--For decades, the wipes industry has barely changed. Most wipes are still made with plastic fibers, confusing ingredient lists, and frustrating packaging that pulls out five wipes when you only need one. Biom is building a different kind of wipes company, one focused on cleaning up the category from the ground up. Fresh off the launch of its plastic-free, quat-free disinfecting wipes, Biom is now bringing the same end-to-end rethink to the $6 billion baby wipe...
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Butterfly Network Secures First FDA Clearance for Blind Sweep Ultrasound AI Tool, Marking a Major Stride for Women’s Health

BURLINGTON, Mass. & NEW YORK--(BUSINESS WIRE)--Butterfly Network, Inc. (“Butterfly,” “the Company”) (NYSE: BFLY), a pioneer and leader in semiconductor-based ultrasound devices, programmable cloud software and AI, today announced it has received clearance from the U.S. Food and Drug Administration (FDA) for a fully automated Gestational Age (GA) Tool integrated into its handheld ultrasound solution. This marks the first FDA-cleared blind-sweep ultrasound AI tool for estimating gestational age....
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IVF Academy USA Launches Accelerated Program to Help OBGYNs Bring Fertility Services Into Their Practices

SAN ANTONIO, Texas--(BUSINESS WIRE)--IVF Academy USA, the rapidly growing training institution for embryologists and fertility laboratory professionals, today announced the launch of its new OBGYN Clinic-Ready Fertility Services Accelerator Program, a 30-hour hybrid training designed to help board-certified OBGYNs integrate fertility services directly into their practices. Under the leadership of Founder Dr. Anthony Anderson, D.H.Sc., ELD (ABB), a nationally recognized embryology laboratory dir...