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Toys
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Nintendo Launches My Mario Product Line in the U.S.

REDMOND, Wash.--(BUSINESS WIRE)--Following its launch in Japan, the My Mario series will make its U.S. debut next month. Inspired by Mario and his Mushroom Kingdom friends, My Mario is a collection of products, games and experiences designed to offer fun ways for young children and their parents to explore, imagine and play side-by-side with characters like Mario, Luigi, Princess Peach and Yoshi. The My Mario collection officially launches at Nintendo NEW YORK and Nintendo SAN FRANCISCO stores...
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Smart Toy Connectivity Platform Olli Unveils AI-Powered Smart Toy “HeyMates”

LAS VEGAS--(BUSINESS WIRE)--Olli, the first smart toy connectivity platform, today announced HeyMates, a new line of AI-powered interactive figurines. Designed for kidults and collectors, HeyMates blend personality, humor, and nostalgia to deliver a uniquely warm and playful everyday companion. HeyMates launches with three distinct characters, each merging familiar archetypes with Olli’s AI capabilities to spark recognition, comfort, and laughter: Chandler — A dry, sarcastic 90s-sitcom-inspired...
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Nintendo Download: Happy Holidays!

REDMOND, Wash.--(BUSINESS WIRE)--This week’s Nintendo Download includes the following content: Digital Spotlight: ’Tis the Season – If you’re looking to spend some quality time with friends and family, why not spread the cheer with some games on the Nintendo Switch 2 and Nintendo Switch systems? Stir up some friendly competition with Super Mario Party Jamboree – Nintendo Switch 2 Edition + Jamboree TV, where the party doesn’t have to stop after the gifts are unwrapped! Or, find out who’s the to...
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Luskin Orthopaedic Institute for Children Brings Holiday Cheer to 1,000 Children at 36th Annual Toys & Joy Celebration

LOS ANGELES--(BUSINESS WIRE)--Luskin Orthopaedic Institute for Children (LuskinOIC) Brings Holiday Cheer to 1,000 Children at 36th Annual Toys & Joy Celebration...
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Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairm...
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Nearly 9 in 10 Consumers Plan to Shop in the Final Days Before December 25, New ICSC Survey Finds

NEW YORK--(BUSINESS WIRE)--ICSC: ATTN: Retail/Real Estate/Business Editors and Reporters WHO: ICSC WHAT: Consumer shopping behavior data leading up to December 25, including Super Saturday (December 20) WHEN: The 2025 ICSC Super Saturday Survey was conducted online from December 10, 2025, to December 12, 2025, with a demographically representative U.S. sample of 1,006 respondents. QUOTE: “The final weeks of the holiday shopping season are a critical moment for retailers to entice last-minute sh...
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NFSG Corporation Celebrates 20 Years of Giving Back

BOCA RATON, Fla.--(BUSINESS WIRE)--NFSG Corporation, a leading wealth management firm headquartered in Boca Raton, Florida, proudly celebrates the 20th anniversary of its annual Season of Giving toy drive. This milestone year marks the firm's most successful charitable campaign to date, surpassing previous donation records by 15 percent. For two decades, NFSG Corporation has partnered with the U.S. Marine Corps Reserve Toys for Tots program and Spirit of Giving to bring joy to families in need...
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amplify® Magazine Highlights Customers Finding Success With Practical Promos

OSHKOSH, Wis.--(BUSINESS WIRE)--From useful to unforgettable: In this issue of amplify magazine, see how organizations turned practical promos into powerful brand builders....
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GCC Board Games & Hobby Stores Retail Market Size, Share and Forecast 2025-2030: Culturally-Specific Games Present a $35 Million Opportunity - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "GCC Board Games & Hobby Stores Retail Market Size, Share, Growth Drivers, Trends, Opportunities, Competitive Landscape & Forecast 2025-2030" has been added to ResearchAndMarkets.com's offering. The GCC Board Games and Hobby Stores Retail Market is valued at USD 1.2 billion, underscored by a significant rise in popularity among various demographics. The market's expansion is fueled by increased disposable income and leisure time, with growing affinity for bo...
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The Eurofins Consumer Product Testing Network Completes Significant Laboratory Expansion in Vietnam

HO CHI MINH CITY, Vietnam--(BUSINESS WIRE)--Eurofins Consumer Product Testing Vietnam has completed a major expansion, seeing the laboratory move to a purpose-built 7,000 sq. m laboratory in Ho Chi Minh City. This new facility provides more than two and a half times the floor space of Eurofins Consumer Product Testing Vietnam’s previous site. This investment strengthens the Eurofins Consumer Product Testing network’s capability to deliver world-class testing solutions and supports Vietnam’s rap...