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New Research Finds Generation Alpha in the United States Holds Nearly $30 Billion, and Is Already Turning to AI for Money Help
NEW YORK--(BUSINESS WIRE)--American children from Generation Alpha hold $28-30 billion across cash, fintech apps and bank accounts, according to new research from Hyperlayer, a programmable banking technology provider.The research, from the Kids & Money: The Unbanked Billions report launching alongside Hyperlayer’s presence at FinovateFall shows billions of dollars are held by approximately 33 million children aged 8 to 15 in the United States, around 23 million of whom keep their money outs...
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NASCAR Enters The Chase Presented by Mobil 1 with Increase in Viewership Among the 18-24 Demo; 11 Cup Series Sellouts and Decade-High Trackside Sales
DAYTONA BEACH, Fla.--(BUSINESS WIRE)--NASCAR enters The Chase with broad momentum highlighted by growth across attendance, social and digital, as well as commercial and fan development....
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Fresha Appoints Carlos Walther as Head of Commercial for Mexico to Lead Market Expansion
MEXICO CITY--(BUSINESS WIRE)--Fresha, the world’s leading AI-powered booking platform for beauty and wellness, has appointed Carlos Walther as Head of Commercial for Mexico, further reinforcing its investment in one of its highest-potential growth markets in the beauty and wellness industry. Based in Mexico City, Walther will lead Fresha’s commercial strategy and local growth. Working closely with Scott O’Brien, General Manager of North America, Walther will drive Fresha’s expansion into Mexico...
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97% of Shoppers Rethink an AI-Recommended Purchase When the Website Falls Short, Contentsquare Finds
NEW YORK & PARIS--(BUSINESS WIRE)--AI is gaining real influence over what consumers buy, but that influence can unravel fast if the brand’s website doesn’t back it up. New research from Contentsquare finds that when an AI recommendation leads to a disappointing website experience, only 3% of consumers would complete the purchase anyway. The other 97% would reconsider their next move: 57% would keep researching, 23% would switch brands and 16% would abandon the purchase entirely. That risk matte...
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37% OF AMERICANS SAY THEY ARE TRAVELING MORE FOR WORK THAN PRE-COVID, ACCORDING TO NEW HOTELS.COM REPORT
DALLAS--(BUSINESS WIRE)--New Booked for Business Report from Hotels.com® reveals who's hitting the road most, which professions travel best and why free breakfast has become the ultimate business-travel perk. With more than a third (37%) of Americans reporting they travel more for work now than they did prior to the COVID-19 pandemic, Hotels.com has launched a new business travel experience globally, designed to make work trips faster and easier to book.Available through the Hotels.com website a...
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Amazon Ads Launches "First Day Ready," a Multi-Brand Campaign Connecting Brands to Gen Z at College's Biggest Moment
SEATTLE--(BUSINESS WIRE)--Amazon Ads announces First Day Ready, a multi-phase brand partnership campaign developed by Brand Innovation Lab, the creative arm of Amazon Ads, that connects brands to Gen Z students heading to college.The campaign brings together brand sponsors — Gatorade, Michael Kors, SharkNinja — each paired with an influencer ambassador across shoppable video, custom brand experiences, creator content, and a campus block party culminating in a concert presented by Amazon Music."B...
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U.S. Bank Launches New Brand Campaign Featuring Chief Financial Playmaker Fernando Mendoza
MINNEAPOLIS--(BUSINESS WIRE)--U.S. Bank today launched a new brand campaign featuring NFL quarterback Fernando Mendoza, the bank’s Chief Financial Playmaker. The campaign brings Mendoza’s passion for football and finance together to help make money conversations more approachable for younger audiences, NFL fans and U.S. Bank clients. The new work is part of the bank’s broader brand platform, “The Power of Us,” and builds on the company’s role as an Official Bank and Wealth Management Sponsor of...
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New MAX Report Separates True Gen Z Behaviors From Life-Stage Trends
DALLAS--(BUSINESS WIRE)--New Wavelength by MAX report challenges Gen Z assumptions by examining how behaviors shift once young adults gain independence....
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College Football is Back: Casey’s Breakfast Pizza Returns as the “Official Pizza of Noon Kickoffs”
ANKENY, Iowa--(BUSINESS WIRE)--College football Saturdays are starting early this season. With more than 30 noon kickoffs in the first three weeks of the 2026-2027 season, hungry fans will be setting alarms hours before kickoff – and Casey’s (NASDAQ: CASY), America’s fifth-largest pizza chain, has the breakfast pizza to feed them. College football fans are embracing the breakfast pizza tradition with more than 32 million breakfast pizza slices sold before noon last fiscal year at Casey’s, under...
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NMI Research: Consumers Want AI to Help Them Shop, Not Control Their Spending
NEW YORK--(BUSINESS WIRE)--The technology industry is racing towards AI agents that can browse, choose and buy on a consumer’s behalf, but American shoppers are not there yet. They want AI to help them find products, save money and remove friction from checkout, but they still want a human hand on the final purchase. New research from NMI®, a global leader in embedded payments infrastructure, reveals a significant gap between the industry hype surrounding agentic commerce and the authority cons...