Sharing Your Seasonal News During the Holidays
The holiday shopping season generates the highest consumer spending of the year. Distributing your news and securing media coverage during this period is vital for boosting end-of-year revenue. With several key holidays motivating consumers, a well-crafted release sharing promotions, shopping guides, or trends can create the buzz you need.
Trending Holiday Press Release Themes
Over the years, we’ve noticed a few seasonal themes. While you don’t need to have your press release tied to any of these topics in order to share your news at the end of the year – and you certainly shouldn’t force a holiday-related theme – keep in mind these popular trends and consider how one of these might work for you.
Create Holiday Headlines with Shopping Events
The last three months of the year, the holiday season, is the busiest shopping period, with consumers eagerly seeking gifts, discounts, and deals. It’s also a critical time to activate your marketing and PR strategies, alerting the masses to your shopping news.
Pre-Black Friday Sales
Black Friday Sales
Small Business Saturday Sales
Cyber Monday Sales
Last-Minute Holiday Sales
Inspiration for Your Holiday Release
Browse these holiday press release examples to spark creativity and inspire effective messaging. In addition to the ideas above, consider sharing festive recipes or seasonal drink ideas to engage your audience, or craft a release with holiday travel tips or destination recommendations.
Turn Your Press Release into Breaking News
As you prepare your press release, don’t forget the basics during the holiday hustle and bustle. It’s worth it to spend some time wordsmithing your headline, add a quote, include eye-catching visuals, and take advantage of Business Wire’s built-in engagement features to maximize visibility and engagement.
Top Tips for Sending Holiday Press Releases
Create Holiday Headlines with Shopping Events
Make your holiday news sparkle with a press release that’s built to shine with media, in search, and AI. From drafting to distribution, we’ve mapped out seven simple steps to boost visibility, connect with your audience, and drive results.
Generate Revenue with Your Holiday News
Distributing a press release builds awareness and interest in your news. Track results by adding relevant keywords, creating UTM tracking links, and creating a dedicated landing page. When you distribute your news with Business Wire, you also get detailed analytics reports to help you track your success.
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