InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading global provider of mobile-first programmatic solutions, today unveiled InMobi Buyer Hub—a self-service platform designed to empower all types of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners. The platform gives buyers direct access to build, plan, discover, optimize, and purchase programmatic deals with unmatched precision, transparency, and control.

The InMobi Buyer Hub will be powered by agentic AI that streamlines the curation process and quickly enables the creation of high-quality programmatic deal IDs at greater efficiency than ever before. Media buyers gain access to a seamless self-serve interface, maximizing campaign impact while minimizing complexity.

Leading curators, including Audigent, a part of Experian, @curate, Givsly, and Antipodes, are now live on the InMobi Buyer Hub and expanding their audience data across all programmatic campaigns and leveraging the power of sell-side curation.

“The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” says Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”

“Today’s buyers need simplicity, transparency, and trustworthy signals,” said Chris Feo, Chief Business Officer, Experian Marketing Services. “By bringing Audigent’s audiences into the InMobi Buyer Hub, planners unlock high-match mobile segments—turning more impressions into working media and driving measurable business outcomes.”

InMobi Buyer Hub will also allow buyers to leverage their first-party data along with InMobi Advertising's user-level and contextual signals, drawn from its proprietary SDK and proximity to publishers, all within a privacy-compliant manner. This integration delivers precision targeting and better campaign outcomes, all in real time. Combining advanced technology with rich audience insights, the platform enables partners to act swiftly and adjust campaigns based on performance data. Brands and agencies will be invited to join the beta program for this next phase later this spring.

“The future of programmatic isn’t about more noise, it’s about more signal,” says Rhys Denny, Co-Founder and CEO of @curate. “We’re proud to partner with InMobi Advertising to help power this new shift towards greater control and transparency, enabling smarter curation, cleaner supply paths, and faster activation across the open web. Together, we’re setting a new standard for how programmatic should perform.”

The launch of the InMobi Buyer Hub marks a significant shift in how buyers can access and engage with InMobi Advertising’s premium mobile-first inventory and mobile-first expertise. The AI-powered supply, user-friendly self-serve interface, and strong commitment to data privacy simplify the curation process to maximize campaign effectiveness while reducing complexity.

InMobi Buyer Hub utilizes brand-safe, omnichannel premium supply, insights, and campaign-directed measurement and analytics, empowering users with improved targeting and real-time insights on their supply path efficiency and campaign performance. Media buyers will have full control, enabling them to seamlessly curate and activate tailored campaigns using their unique audience data, all while ensuring compliance with privacy regulations at every step.

For more information about the InMobi Buyer Hub, please visit: https://go.inmobi.com/buyer-hub/

About InMobi Advertising

InMobi Advertising is a leading global programmatic platform connecting advertisers and publishers with their mobile-first audiences to drive customer growth. by helping businesses understand, engage, and acquire consumers effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent management, and user engagement that help fuel app business growth.

InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, Calif. To learn more about InMobi Advertising visit https://advertising.inmobi.com/