K:BOS is Back! Featuring Paige DeSorbo, Omar Johnson, and B2C Business Leaders from Away, Glossier and Princess Polly

BOSTON--(BUSINESS WIRE)--On September 25–26, 2025, Klaviyo’s flagship event, K:BOS, will take over the Hynes Convention Center in Boston. Fresh off the heels of K:LDN and K:SYD, K:BOS will bring together more than a thousand Klaviyo customers, partners and brand leaders to share strategies, showcase innovation, and define what’s next for the global B2C marketing community.

K:BOS is more than a conference; it's where B2C leaders come together to set the standard for how brands will engage and win in the AI and agent era. Today’s brands are navigating economic uncertainty, shifting consumer expectations, and the rapid rise of AI. As the only CRM built for consumer brands, Klaviyo is uniquely positioned to help, powering more than 176,000 brands worldwide and processing over 2 billion consumer interactions daily, Klaviyo knows how consumers behave and what drives revenue.

This year’s program will highlight how AI, agents and data are transforming growth strategies and helping brands move faster, work smarter, and create more meaningful customer experiences. With more than 30 breakout sessions, hands-on workshops, and a sneak peek at Klaviyo’s product roadmap, attendees will get a front-row look at how the Klaviyo AI platform can breathe new life into every stage of the customer journey.

“AI has already transformed how consumers shop. Now brands are racing to adjust their strategies to meet new expectations,” said Andrew Bialecki, Co-Founder and CEO of Klaviyo. “Klaviyo started as a data platform, so we were built for this moment where data and AI come together to transform how brands connect with consumers. That makes K:BOS more important than ever. It’s where the best global consumer brands gather to exchange ideas, learn from each other, and raise the bar for customer experience.”

K:BOS 2025 will also feature an all-star lineup of speakers.

Headlining the stage is Paige DeSorbo, entrepreneur, founder of fashion label Daphne, proud Klaviyo customer, and co-host of the popular podcast Giggly Squad. She’ll be joined by Omar Johnson, celebrated marketing executive, AI pioneer, and founder of ØPUS United. Together with leaders from some of the world’s most influential consumer brands like Away, Princess Polly, Thirdlove, Glossier, ButcherBox, AS Beauty, and others, they’ll share bold ideas and real-world strategies for connecting with today’s consumers.

Where the best in B2C come together

K:BOS will also serve as a launchpad for Klaviyo’s new brand campaign in partnership with Klaviyo customer, Away. The leading luggage brand will take center stage to share how it uses Klaviyo’s AI-powered platform to build stronger customer relationships from personalized recommendations to loyalty-driven engagement. The collaboration will highlight how Klaviyo helps brands deliver more meaningful, human experiences at scale.

“Travel is never just about the destination; it’s about the journey. At Away, we’re committed to solving real travel pain points at every step, whether you’re traveling for business or with family,” said Valeria Dediu, VP of Growth Marketing & Ecommerce at Away. “We’ve been customer-obsessed since day one, staying closely connected to our community and evolving with their needs. Partnering with Klaviyo allows us to deepen that connection, using AI and data to deliver personalized experiences that keep travelers inspired and ready for wherever their journey takes them.”

Register now to be part of this year’s biggest B2C conversation.

About Klaviyo

Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Mattel, Glossier, CorePower Yoga, Daily Harvest and 176,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.